Business Research

Module 1

Theory Building and Research Proposal - Meaning and Nature of Theory, Nature of Proposition, Scientific Method, Verifying Theory, Inductive and Deductive Reasoning, Nature of Business Problem, Importance of Problem Definition, the Process of Problem Definition, Research Questions and Research Objectives, Research Proposal, Anticipating Outcomes, Literature Review.

Module 2

Sampling Design - Census and Sample Survey, Implication of Sample Design, Steps in Sample Design, Sampling Procedure, Different Types of Sampling Designs, How to Select a Random Sample, Random Sample from Infinite Universe, Sample Size Calculation.

Module 3

Measurement and Scaling Techniques - Measurement in Research, Measurement Scales, Source of Errors in Measurement, Test for Sound Measurement, Techniques for Developing Measurement Tools, Scaling - Meaning, Scale Classification Bases, Important Scaling Techniques, Scale Construction Techniques.

Module 4

Methods of Data Collection - Collection of Primary Data (Observation, Interview, Questionnaire, Schedules), Other Methods of Data Collection, Collection of Secondary Data (Reliability, Suitability and Adequacy), Selection of Appropriate Method for Data Collection, Constructing Questionnaire/e-Questionnaire/Schedule.

Module 5

Interpretation and Report Writing - Meaning and Techniques of Interpretation, Significance and Steps of Report Writing, Layout of Research Reports, Types of Reports, Mechanics and Precautions for Writing a Research Report.