Business Communication

Syllabus

B.COM:  BUSINESS COMMUNICATION

Unit-I

Introduction to Business Communication, Characteristics of Effective Organizational Communication, Basic Forms of Communication, Process of Communication, Principles of Effective Business Communication, 7 C’s.

Unit-II

Barriers to Communication, Facilitators to Communication, Effective Listening, Perception & Reality, Role of Opinion, Attitudes & Beliefs, , Mal-functions of Communication, Business Communication Etiquettes,

Unit-III

Forms of Business Communication, Written Communication, Oral Communication, Non-verbal Communication, Technology of Business Communication, Peculiarities of Communication in Indian Organizations

Unit-IV

Conduct of Meeting- Agenda, Notice, Notes, Minutes, Office Memorandum, Office Orders, Press Release, Business Letter Writing-Need, Functions & Kinds, Layout of Letter writing, Types of letter writing, Report writing- Problems, Organization and Techniques of Writing Business Correspondence: Letter Writing, Inviting Tenders and Quotations, Designing Quotations, Placing Orders, Sales Letters, Claim & Adjustment Letters and Social Correspondence. Time management in Meetings. Modern Communication forms: e-mail, video Conferencing, Social Media Communication.