Professional Business Communication

                                                 Syllabus                                                                                                               

                                                              (MBAT107) 

Unit 1

Introduction- Importance of Communication Skills in Business Management. Types of Communication: the Media and Tools of Communication. The Communication Process. Barriers and Gateways to Communication.

Unit 2

Verbal and Non-verbal Communication- Personal Language and Body Language. Types of Managerial Speeches: Occasional Speech; Thematic Speech. Group Communication in: Group Discussions, Meetings, Seminars and Conferences. Art of Facing Interviews in: Selection or Placement, Appraisal, Disciplinary Committees and Exit Interviews. Kinesics.

Unit 3

Written Communication Skills

Formats for Business Letters and Memos: Routine Type; Sales Promotion, Bill Collection, Disciplinary Action; Persuasive Messages; Negative Messages; Job Applications. Preparing a Professional Resume and Cover Letter, Follow-Up Messages and Letters. Internal Communication Through: Memos, Minutes, Notices, Circulars. Writing Effective Business Reports; Digital Communication. Power Point Preparation; Using Web as a Source of Knowledge Sharing.

Unit 4

Recruitment and Employment Correspondence

Drafting the Employment Notice, Job Application Letter; Curriculum Vitae/Resumes; Joining Interview; Offer of Employment; Job Description; Letter of Acceptance, Letter of Resignation and Promotion, Testimonials and References.

Unit 5

Business and Social Etiquette

Professional Conduct in a Business Setting: Workplace Hierarchy; Proper Way to Make Introductions; Use of Courteous Phrases and Language in the Workplace. Professional Image: Appropriate Business Attire; Telephone Etiquette; Table Etiquette. Recent Trend in Communication – Case Study