INTRODUCTION TO ENTREPRENEURSHIP LU B.COM 5th Sem

Syllabus

P27: Introduction to Entrepreneurship

Unit-I

Entrepreneurship: Concept and Objective. Entrepreneurial Traits and Mindset. Misconceptions and Myths about Entrepreneurship. Motivation for becoming an Entrepreneur. Entrepreneurship as a Career Option.

Unit-II

Creativity, Innovation and Entrepreneurship. Bottlenecks to Creativity, Sources of New Ideas, Techniques for Generating Ideas, Accessing Business Potential of an Idea, Idea to Opportunity: Opportunity Recognition. Types of New Ventures, Tax Implications of Various Forms of Ventures. Intellectual Property Rights (IPR): Patents, Trademarks and Copyrights.

Unit-III

Business Plan: Purpose and Contents of a Business Plan. Marketing Plan: Industry Analysis, Competitor Analysis, Market Segmentation, Target Markets, Market Positioning, Marketing Mix. Operation and Production Plan: Product Design and Specifications, Types of Production Systems, Location and Layout Decisions, Plant and Technology Choices. Organisation Plan: Planning HR Requirements, Organisational Structure and Systems. Financial Plan: Budgeting. Preparation of Projected Statements, Profit and Loss Accounts/Income Statement and Balance Sheet.

Unit-IV

Financing of New Ventures: Stages of Financing, Sources of Finance – Seed Funding, Venture Capital Funding, Bank Funding, Lease Financing. Funding Opportunities and Institutional Support in India. Key Financial Indicators: Break-Even Analysis, Ratio Analysis, Valuation Methods, Sensitivity Analysis.