Business Communication (व्यावसायिक सम्प्रेषण)

Unit I :

Introduction to Business Communication, Characteristics of Effective Organizational Communication,

Basic Forms of Communication, Process of Communication, Principles of Effective Business Communication, 7C’s.

Unit II :

Barriers to Communication, Facilitators to Communication, Effective Listening, Perception & Reality,

Role of Opinion, Attitudes & Beliefs, , Mal-functions of communication, Business Communication Etiquettes,

Unit III:

Forms of Business Communication, Written Communication, Oral Communication, Non verbal

Communication, Technology of Business Communication, Peculiarities of Communication in Indian Organizations

Unit IV:

Conduct of Meeting- Agenda, Notice, Notes, Minutes, Office Memorandum, Office Orders, Press

Release, Business LetterWriting-Need, functions & Kinds, Layout of letter writing, Types of letter writing,

Report writing- Problems, Organization and techniques of writing business Correspondence: Letter Writing, inviting tenders and quotations, designing quotations, Placing orders, Sales letters, Claim & Adjustment Letters and Social correspondence. Time management in meetings. Modern communication forms: e-mail, video conferencing, social media communication.