Business Communication

Lectures

Unit 1

Meaning, Nature, and Importance of Communication in Business, Process and Elements of Communication, Types of Communication: Verbal, Non-Verbal, Written, Oral, Visual, Channels of Communication: Formal and Informal, Barriers to Effective Communication, Principles of Effective Communication (7 Cs of Communication)

15

Unit 2

Business Letter Writing: Format, Layout, and Types, Letters: Inquiry, Complaint, Order, Sales, Adjustment, Acknowledgement, Email Writing: Structure, Etiquette, and Common Mistakes, Memo and Circular Writing, Resume and Cover Letter Writing, Office Drafting: Notices, Agendas, Minutes of Meeting, Report Writing: Structure, Types (Informational & Analytical), Format

15

Unit 3

Oral Communication: Meaning, Advantages, and Limitations, Public Speaking: Structure, Clarity, and Confidence, Group Discussions: Purpose, Conduct, and Evaluation Criteria, Interviews: Types, Preparation, and Etiquette, Presentation Skills: Preparation, Use of Visual Aids, Delivery Techniques, Role Play and Mock Interview Practice Sessions

15

Unit 4

Business Etiquette in the Digital Age, Communication through Social Media Platforms (LinkedIn, Twitter), Virtual Meetings: Zoom, MS Teams, Google Meet – Netiquette, Cross-Cultural Communication and Global Business Etiquette, Crisis Communication and Media Relations, Ethical Issues in Business Communication.

15