Principles and Practice of Management CCSU2025 /BBA/1/01

Principles and Practice of Management -This book provides a comprehensive foundation in management theories, principles, and modern practices essential for students and professionals. Covering topics such as planning, organizing, staffing, directing, and controlling, it bridges classical management approaches with contemporary business challenges. Designed for BBA, MBA, and commerce students, the book blends conceptual clarity with practical case studies, enabling learners to understand real-world applications. With simple language, updated examples, and structured chapters, it is an ideal resource for academic learning as well as competitive examinations.