INTERNATIONAL BUSINESS KARNATAKA BBA 6th Sem

Syllabus

Course Code: BBA 6.3

International Business

Module I: Introduction to International Business                       [12 Hours]

Introduction- Meaning and Definition of International Business, Need and Importance of International Business, Stages of Internationalization, Tariffs and Non-Tariff Barriers to International Business. Mode of Entry Into International Business - Exporting (Direct and Indirect), Licensing and Franchising, Contract Manufacturing, Turnkey Projects, Management Contracts, Wholly Owned Manufacturing Facility, Assembly Operations, JOINT Ventures, Third Country Location, Mergers and Acquisition, Strategic Alliance, Counter Trade; Foreign Investments.

Module II: International Business Environment                         [12 Hours]

Overview, Internal and External Environment - Economic Environment, Political Environment, Demographic Environment, Social and Cultural Environment, Technological and Natural Environment.

Module III: Globalization                                                            [12 Hours]

Meaning, Features, Essential Conditions Favoring Globalization, Challenges to Globalization, MNCs, TNCs - Meaning, Features, Merits and Demerits; Technology Transfer - Meaning and Issues in Technology Transfer.

Module IV: Organizations Supporting International Business   [10 Hours]

Meaning, Objectives and Functions of - IMF, WTO, GATT, GATS, TRIM, TRIP; and Regional Integration- EU, NAFTA, SAARC, BRICS.

Module V: International Operations Management                     [10 Hours]

Global Supply Chain Management- Global Sourcing, Global Manufacturing Strategies, International Logistics, International HRM - Staffing Policy and it's Determinants; Expatriation and Repatriation (Meaning only).