International Business BBA Second Sem MU

Unit

Details

No. of Hours

I

Introduction to International Business: Importance, Nature and Scope of International Business – Internationalization Process and Approaches – Modes of entry – Multinational Corporations and their Involvement in International Business – Advantage and Problems of MNCs.

12

II

Introduction of Trade Theories – Mercantilism – Absolute Advantage – Comparative Advantage – Heckscher-Ohlin Theory – The New Trade Theory – Porter's Diamond Competitive Advantage Theory.

12

III

Foreign Investments-Pattern, Foreign Exchange Rates and their Impact on Trade and Investment Flows- Functions of Foreign Exchange Market – Foreign Direct Investments – Factors Influencing FDI – Modes of FDI entry – Horizontal and Vertical Foreign Direct Investment – Advantages of Host and Home Countries.

12

IV

Drivers in Globalisation – Globalisation of Markets, Production, Investments and Technology. World Trade in Goods and Services – Major Trends and Developments- World Trade and Protectionism – Tariff and Non-Tariff Barriers.

12

V

Regional Economic Groupings in Practice – Levels of Regional Economic Integration Regionalism vs. Multilateralism – Important Regional Economic Groupings in the World. Contemporary Issues in International Business- Institutional support to international business like BREXIT, IMF, World Bank, ILO and WTO.

12