Digital Marketing

Syllabus

BBA-M-4: DIGITAL MARKETING

UNIT 1

Introduction of Digital Marketing, Importance of Digital Marketing, General Over View of Web Concept and Hosting | Domain, Website Planning.

UNIT 2

What is Search Engine Optimization (SEO), What is Black HAT and White HAT SEO, Importance of Search Engine Optimization (SEO), What is SEO On Page, What is SEO Off Page, What is Local SEO, How to do SEO, Importance of Google Webmaster Tool.

UNIT 3

What is Social Media Marketing, How to Promote Brand through Social Media Marketing (SMM), Importance of Social Media Marketing, How to Optimize Social Media, How Many Platform of Social Media, How to Make Business Pages or Profile on Social Media (Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.) How to Create Paid Advertising on Social Media.

UNIT 4

What is Google Adwords, Importance of Google Paid Campaign, How many type of Google Advertisement, What is Search | Display | Mobile | Shopping | Video Advertisement, How to Create Paid Campaign on Google Adwords, Bing Advertisement, Tracking Performance and Measurement with Google Analytics.

UNIT 5

Email Marketing, Lead Generation, Content Marketing, Importance of Content Writing, How to Promote Brand though Content, Online Reputation Management and Review Management, Affiliate Marketing, Internet Entrepreneurship with Google Adsense, How to get Project from USA| UK| CA and other Country, How to do Freelancing, Internet Marketing Planning and Strategy.