Strategic Management & Business Policy

Syllabus

BBA-601

STRATEGIC MANAGEMENT & BUSINESS POLICY

Unit I: Nature & Importance of Business Policy, Development & Classification of Business Policy; Mechanism or Policy Making.

Unit II: Responsibilities & Tasks of Top Management: Objectives of Business Characteristics, Classification, Types of Objectives and their Overall Hierarchy, Setting of Objectives, Key Areas Involved.

Unit III: Corporate Planning; Concept of Long Term Planning, Strategic Planning, Nature, Process & Importance.

Unit IV: Corporate Strategy: Concept, Components, Importance, and Strategy Formulation: Concept, Process & Affecting Factors. Strategy Evaluation: Process, Criteria, Environmental Analysis, Resource Analysis

Unit V: Porter’s Five Forces Model, Concept of Synergy: Types, Evaluation of Synergy. Capability Profiles, Synergy as a Component of Strategy & its Relevance