Research Methodology

Syllabus

BBA-405: Research Methodology

Unit – I

Introduction – Meaning of Research; Objectives of Research; Types of Research; Research Process; Research Problem Formulation, Various Problems Encountered by Researchers

Unit – II

Methods of Data Collection, Research Design; Features of a Good Design; Different Research Designs; Measurement in Research; Construction of Questionnaire.

Unit – III

Sampling Design- Census & Sample Surveys; Steps in Sampling Design; Types of Sample Designs-Probability & Non Probability Sampling.

Unit – IV

Processing & Analysis of Data- Processing Operations; Problems in Processing; Types of Analysis Hypothesis Testing-Chi-square Test, Z Test, t-Test, f-Test. Elementary Knowledge of SPSS.

Unit – V

Presentation-; Graphs; Charts. Report Writing; Layout of Research Report; Types of Reports; Mechanism of Writing a Research Report; Precaution For Writing Report, Oral Report, Formulation of Business Problems in Research, Writing a Research Paper