Resume Writing and Corporate Communication Book for LU BBA 2nd Semester

Unit 1: Resume Writing

1.1.

Resume

11

1.1.1.

Introduction

11

1.1.2.

Features of Resume

11

1.1.3.

Content of Resume Writing

12

1.1.4.

Methods of Resume Writing

13

1.1.5.

Format of a Resume Writing

15

1.1.6.

Online Tools to Design Resume

16

1.1.7.

Guidelines for Preparing a Good Resume

18

1.1.8.

Example of a Resume

19

1.2.

Business Letter

20

1.2.1.

Meaning of Business Letter

20

1.2.2.

Need of Business Letter

20

1.2.3.

Importance of Business Letters

21

1.2.4.

Forms of Business Letters

22

1.2.5.

Structure of a Letter

26

1.2.6.

Layout of a Letter

29

1.2.6.1.

Full or Complete Block Form

29

1.2.6.2.

Indented Form

30

1.2.6.3.

Semi Block Form

31

1.2.6.4.

Modified Block Form

32

1.2.6.5.

Hanging Indented Form

33

1.2.6.6.

Simplified Form or N.O.M.A.

34

1.3.

Business Report

35

1.3.1.

Introduction

35

1.3.2.

Purpose and Objectives of Business Report

36

1.3.3.

Kinds of Business Reports

37

1.3.4.

Structure of Business Report

41

1.3.5.

Techniques of Business Report Writing

44

1.3.6.

Essentials of Business Report

45

1.3.7.

Example of a Business Report

46

1.4.

Exercise

47

Unit 2: Communication

2.1.

Business Communication

56

2.1.1.

Meaning and Definition of Business Communication

56

2.1.2.

Nature of Business Communication

57

2.1.3.

Scope of Business Communication

58

2.1.4.

Purpose of Business Communication

59

2.1.5.

Elements of Communication

61

2.1.6.

Process of Communication

62

2.1.7.

Significance and Effectiveness of Communication

63

2.1.8.

7C’s/ Essentials of Communication

65

2.1.9.

Qualities of a True/Good Communicator

68

2.2.

Models of Communication

69

2.2.1.

Basic Models

70

2.2.1.1.

Murphy’s Model

70

2.2.1.2.

Thill-Bovee’s Model

71

2.2.2.

Linear Models

72

2.2.2.1.

Aristotle’s Model

73

2.2.2.2.

Shannon-Weaver’s Model

73

2.2.2.3.

David K. Berlo’s Model

74

2.2.2.4.

Harold D. Lasswell’s Model

75

2.2.2.5.

Schramm’s Interactive Model/ Interaction Model

76

2.2.3.

Non-Linear Models

77

2.2.3.1.

Dance’s Helical Spiral Model

78

2.2.3.2.

Becker’s Mosaic Model

78

2.3.

Forms of Communication

80

2.3.1.

Verbal Communication

80

2.3.1.1.

Characteristics of Verbal Communication

81

2.3.1.2.

Types of Verbal Communication

81

2.3.1.3.

Advantages of Verbal Communication

82

2.3.1.4.

Disadvantages of Verbal Communication

83

2.3.2.

Non-Verbal Communication

83

2.3.2.1.

Characteristics of Non-Verbal Communication

84

2.3.2.2.

Methods of Non-Verbal Communication

85

2.3.2.3.

Advantages of Non-Verbal Communication

89

2.3.2.4.

Disadvantages of Non-Verbal Communication

90

2.3.2.5.

Difference between Verbal and Non-Verbal Communication

92

2.4.

Communication Barriers

92

2.4.1.

Introduction

92

2.4.2.

Types of Barriers to Communication

93

2.4.3.

Strategies for Overcoming Barriers

99

2.5.

Exercise

101

Unit 3: Listening Skills

3.1.

Listening Skills

113

3.1.1.

Meaning and Definition of Listening

113

3.1.2.

Objectives of Listening

114

3.1.3.

Process of Listening

114

3.1.4.

Importance of Listening

115

3.1.5.

Types of Listening

117

3.1.6.

Elements of Effective Listening

120

3.1.7.

Principles of Effective Listening

120

3.1.8.

Barriers to Listening

121

3.1.9.

Overcoming the Barriers to Listening

123

3.1.10.

Strategies to Enhance Listening Skills

126

3.2.

Exercise