Business Environment

Syllabus

P4: Business Environment

UNIT I

Meaning, Definition and Significance of Business Environment; Environmental Matrix; Factor Affecting Business Environment: Micro and Macro Environment; Environment Scanning Techniques: SWOT, ETOP with Practical Examples, Porter’s Five Force Model.

UNIT II

Economic Systems: Capitalism, Socialism, Mixed Economy- Public Sector and Private Sector. Features of Indian Economy: Primary, Secondary and Tertiary Sectors. Relationship between Government and Business; Public, Private and Co-operative Sectors: Meaning, Role
and Importance.

UNIT III

National Income and its Aggregates, Industrial Policy-Overview and Role; New Industrial Policy of India, Socio-Economic Implications of Liberalisation, Privatisation and Globalisation. Trade Cycle.
Inflation Analysis

UNIT IV

Role of Government in Regulation and Development of Business; Monetary and Fiscal Policy; Overview of International Business Environment, Trends in World Trade, EXIM Policy; WTO- Objectives and Role in International Trade.