Business Analytics

Syllabus

Course Code: MB25202

Business Analytics  

Foundations of Business Analytics

Business Analytics - Importance - Business Analytics Process - Relationship between Business Analytics and Organizational Decision Making - Business Analytics for Competitive Advantage - Strategic role of analytics.

Data and Resource Management in Analytics

Managing Analytics Infrastructure - Human Resources and Data Requirements - Aligning Organizational Structure with BA - Role of Technology - Information Policy - Data Governance - Data Quality Management - Change Management in BA.

Descriptive Analytics and Visualization

Descriptive Analytics - Visualizing and Exploring Data - Descriptive Statistics - Sampling Techniques - Estimation Methods - Probability Distributions used in Descriptive Analytics - Use of dashboards and visualization tools.

Predictive Analytics and Data Mining

Predictive Analytics - Predictive Models - Data-driven vs. Logic-driven Models - Predictive Modeling Procedures - Supervised vs. Unsupervised Learning - Reinforcement Learning - Data Mining Techniques - Association Analysis and Cluster Analysis - Model Validation - Application in Business cases.

Prescriptive Analytics and Optimization

Prescriptive Analytics - Prescriptive Modeling Techniques - Non-linear Optimization - Simulation - Scenario Planning - Demonstrating Business Performance Improvement - Role of decision support systems.

Applications and Emerging Trends in BA

Industry applications in Marketing, HR, Finance, and Operations - Real-time analytics - AI & ML integration Cloud-based BA tools - Business Intelligence vs. BA - Ethics in Analytics - Case Studies on contemporary analytics usage.