Business Environment MDU MBA First semester

BUSINESS ENVIRONMENT

Course Code: 24IMSI201DS04

L-T-P External Marks: 70

3-1-0 Internal Marks: 30

Time: 3 Hours

Course Objectives

1. To enable students to evaluate business and its environment.

2. To allow students to understand business and society.

3. To enable students to discuss the contemporary issues in business.

4. To allow students to examine and evaluate business in an International Environment.

Course Outcomes

After completing the course students would be able to:

1. Understand relationship between environment and business and applying the environmental analysis

techniques in practice

2. Understand Economic, Socio-Cultural and Technological Environment

3. Evaluate state policies, Economic legislations and Economic reforms laid by the government

UNIT-I

The concept of Business Environment, significance and nature. Environment Scanning: meaning, nature and

scope, the process of environmental scanning, Interaction between internal and external environments, basic

philosophies of Capitalism and Socialism with their variants. Concepts of Mixed Economy

UNIT-II

Overview of Political, Socio-cultural, Legal, Technological and Global environment. Recent developments with

regard to enactment of business laws. An introduction to MRTP, CCI, FEMA, SEBI Act, Consumer Protection

Act; The changing dimensions of these laws and their impact on business

UNIT-III

Current industrialization trends and industrial policy; Economic environment for skill development in start-ups

and the MSME sector. Infrastructure development and policy; public sector reforms and performance; public

and private partnership; intellectual property regime and the R and D environment; trends in service sector

growth; banking reforms and challenges; business opportunities in the rural sector.

UNIT-IV

Globalization trends and challenges; balance of payments trends; environment for foreign trade and investment;

exchange rate movements and their impact; India's competitiveness in the world economy; external influences

on India's business environment. Policies with regard to foreign trade and investment.

Recommended Readings:

1. Saleem Shaikh "Business Environment", Pearson Education

2. Aswathappa, K., "Essentials of Business Environment", Himalaya Publishing House, New Delhi.

3. Cherunilam, Francis, "Business Environment-Text and Cases", Himalaya Publishing House, New

Delhi.

4. Pual, Justin, Business Environment Text and Cases, Tata McGraw Hill, New Delhi

5. Mishra S K and Puri V K - Economic Environment of Business, Himalaya Publishing House, New

Delhi.

6. Adhikari M, Economic Environment of Business, Excel Books, New Delhi.

7. Dutt, Ruddra and Sundaram, K.P.M., "Indian Economy", S. Chand and Co. Ltd., New Delhi.

8. Gopal, Namita, "Business Environment", Tata McGraw Hill, New Delhi

Instructions for External Examiner: The question paper shall be divided in two sections. Section A shall

comprise of seven short answer type questions from whole of the syllabus carrying two marks each, which shall

be compulsory. Answer to each question should not exceed 50 words normally. Section B shall comprise 8

questions (2 questions from each unit). The students will be required to attempt four questions selecting one

question from each unit. All questions will carry equal marks.