SOCIETY CULTURE AND HUMAN BEHAVIOUR ALL UNDERGRADUATE BBA 4TH SEM

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AUTHORS : Dr. Sunil Kumar Pandey 

ISBN : 978-93-6180-593-6

Syllabus

 

BBACO403: Organizational Behaviour

 

Module 1:

1. Introduction to Organizational Behaviour– Definition of Organizational Behaviour (OB), Nature & Importance, Foundations of OB, Contributing Disciplines to OB Field, Application of OB in Industry.       [2H]

 

2. Organizational Theories– Classical Theories: Scientific Management, Administrative Management, Bureaucratic Management, Human Relation Approach: Hawthorne Experiment, Modern Theories: System Approach, Contingency Approach, Quantitative Approach                                                                                                              [8H]

 

Module 2:

2 a. Personality– Definition & Characteristics of Personality, Theories of Personality: Trait theory– MBTI, Big Five, Type A & B; Psychoanalytic Theory– Sigmund Freud; Social Learning Theory– Albert Bandura; Assessment of Personality                 [8H]

 

2 b. Learning– Concept & Principles of Learning, Theories of Learning– Classical Conditioning Pavlov, Operant Conditioning– Skinner, Implications of these Theories in Real Life.                                              [4H]

 

2 c. Attitude– Concept of Attitude, Components of Attitudes, Sources of Attitude, Major job Attitudes – Job Satisfaction, Job Involvement, and Organizational Commitment, Cognitive Dissonance Theory.         [4H]

 

2 d. Perception– Concept of Perception, Perception vs Sensation, Factors Affecting Perception–Factors in the Target, Factors in the Perceiver, Factors in the Situation, Social Perception, Errors in Perception.   [6H]

 

Module 3:

 3 a. Motivation– Concept & Importance of Motivation, Theories of Motivation: Maslow’s Need Hierarchy Theory, Herzberg’s Two-Factor Theory, Mc Clelland’s Need for Achievement Theory, Mc Gregor’s Theory X & Y.      [8H]

 

3 b. Group Behaviour– Meaning of Group, Why do People form Groups?, Types of Group, Stages of Group Formation, Group Think, Group Shift, Difference between Group and Teams.                               [6H]

 

3 c. Power & Politics Concept of Power, Bases of Power– Formal & Informal, Political Behaviour– Legitimate vs Illegitimate Politics, Factors Affecting Politics, People’s Response to Politics.                        [4H]

MAKAUT2025 /BBA/4/03
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