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SOCIETY CULTURE AND HUMAN BEHAVIOUR ALL UNDERGRADUATE BBA 4TH SEM

AUTHORS : Dr. Sunil Kumar Pandey
ISBN : 978-93-6180-593-6
Tax excluded
Syllabus
BBACO403: Organizational Behaviour
Module 1:
1. Introduction to Organizational Behaviour– Definition of Organizational Behaviour (OB), Nature & Importance, Foundations of OB, Contributing Disciplines to OB Field, Application of OB in Industry. [2H]
2. Organizational Theories– Classical Theories: Scientific Management, Administrative Management, Bureaucratic Management, Human Relation Approach: Hawthorne Experiment, Modern Theories: System Approach, Contingency Approach, Quantitative Approach [8H]
Module 2:
2 a. Personality– Definition & Characteristics of Personality, Theories of Personality: Trait theory– MBTI, Big Five, Type A & B; Psychoanalytic Theory– Sigmund Freud; Social Learning Theory– Albert Bandura; Assessment of Personality [8H]
2 b. Learning– Concept & Principles of Learning, Theories of Learning– Classical Conditioning Pavlov, Operant Conditioning– Skinner, Implications of these Theories in Real Life. [4H]
2 c. Attitude– Concept of Attitude, Components of Attitudes, Sources of Attitude, Major job Attitudes – Job Satisfaction, Job Involvement, and Organizational Commitment, Cognitive Dissonance Theory. [4H]
2 d. Perception– Concept of Perception, Perception vs Sensation, Factors Affecting Perception–Factors in the Target, Factors in the Perceiver, Factors in the Situation, Social Perception, Errors in Perception. [6H]
Module 3:
3 a. Motivation– Concept & Importance of Motivation, Theories of Motivation: Maslow’s Need Hierarchy Theory, Herzberg’s Two-Factor Theory, Mc Clelland’s Need for Achievement Theory, Mc Gregor’s Theory X & Y. [8H]
3 b. Group Behaviour– Meaning of Group, Why do People form Groups?, Types of Group, Stages of Group Formation, Group Think, Group Shift, Difference between Group and Teams. [6H]
3 c. Power & Politics Concept of Power, Bases of Power– Formal & Informal, Political Behaviour– Legitimate vs Illegitimate Politics, Factors Affecting Politics, People’s Response to Politics. [4H]
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