BUSINESS ENVIRONMENT

Syllabus

Course Code: 24IMSI202DS02

BUSINESS ENVIRONMENT

UNIT-I

The Concept of Business Environment, Significance and Nature. Environment Scanning: Meaning, Nature and Scope, the Process of Environmental Scanning, Interaction between Internal and External Environments, Basic Philosophies of Capitalism and Socialism with their Variants. Concepts of Mixed Economy

UNIT-II

Overview of Political, Socio-Cultural, Legal, Technological and Global Environment. Recent Developments with Regard to Enactment of Business Laws. An Introduction to MRTP, CCI, FEMA, SEBI Act, Consumer Protection Act; The Changing Dimensions of these Laws and their Impact on Business

UNIT-III

Current Industrialization Trends and Industrial Policy; Economic Environment for Skill Development in Start-ups and the MSME Sector. Infrastructure Development and Policy; Public Sector Reforms and Performance; Public and Private Partnership; Intellectual Property Regime and the R and D Environment; Trends in Service Sector Growth; Banking Reforms and Challenges; Business Opportunities in the Rural Sector.

UNIT-IV

Globalization Trends and Challenges; Balance of Payments Trends; Environment for Foreign Trade and Investment; Exchange rate Movements and their Impact; India's Competitiveness in the World Economy; External Influences on India's Business Environment. Policies with Regard to Foreign Trade and Investment.