BUSINESS ENVIRONMENT JNTU-K|MBA| First Sem

Syllabus

Course Code: C-106

Business Environment

Unit I: Introduction: The Concept of Business Environment- Its Nature and Significance- Components of Business Environment- Impact of Environment on Business and Strategic Decisions.

Unit-II: Social and Cultural Environment: Introduction- Social Environment- Cultural Environment- Impact of Foreign Culture on Business- Types of Social Organization- Social Responsibilities of Business.

Unit-III: Economic Environment: Introduction- Economic Environment of Business- Economic Systems- Macroeconomic Parameters and their Impact of Business- Economic Policies- Five Year Plans in India.

Unit-IV: Political and Legal Environment: Introduction- Political Environment- Relationship between Government and Business in India- Role of Government in Business- Constitutional Provisions Regarding Regulation of Business in India. Legal Environment- Implementations of Business- Corporate Governance. Relevant cases have to be discussed in each unit and in examination.

Unit-V: Technological and Natural Environment: Features of Technological Environment- Factors and Impact of Technological Environment- Technological Environment in India- Elements of Natural Environment- Environment Pollution.