ENTREPRENEURIAL SKILL : NEW VENTURE UNIVERSITY OF MADRAS

UNIT

Details

Hours

I

Concept of Entrepreneurship

Evolution – Importance – Importance of Entrepreneurship, Developing Creativity and Understanding Innovation, Stimulating Creativity; Organisational Actions that Enhance Creativity, Managerial Responsibilities, Creative Teams; Sources of Innovation in Business; Managing Organizations for Innovation and Positive Creativity.

03

II

Developing Successful Business Ideas

Recognizing Opportunities and Generating Ideas – Entry Strategies: New Product – Franchising - Buying an Existing Firm.

03

III

Feasibility Analysis

Marketing, Technical and Financial Feasibility Analysis – Industry and Competitor Analysis –Assessing a New Venture’s Financial Strength and Viability

03

IV

Moving from an Idea to a New Venture

Preparing the Proper Ethical and Legal Foundation – Building a New-Venture Team – Leadership – Corporate Entrepreneurship, Social Entrepreneurship.

03

V

Financing the New Venture

Financing Entrepreneurial Ventures – Managing Growth; Valuation of a New Company – Arrangement of Funds – Traditional Sources of Financing – Alternate Source of Funding – Start-ups, MSMEs, any New Venture – Rules and Regulations Governing Support by These Institutions.

03