Business Communication MCA First Sem

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Authors: Mr. Vikrant Verma 

Syllabus

 

MCA1101

 

BUSINESS COMMUNICATION

 

UNIT-I

Purpose and Process of Communication: Objectives of Communication-Process of Communication- Types of Communication; Noise, Listening Skills, Types of Listening, Essentials of Good Listening and Tips.

 

UNIT-II

Managing Organizational Communication: Formal and Informal Communication- Interpersonal and Intrapersonal communication- Role of Emotion in Interpersonal Communication- Barriers to Interpersonal Communication- Exchange Theory-Gateways for Effective Interpersonal Communication.

 

UNIT-III

Non-Verbal communication and Body Language: Kinesics, Proxemics, Paralanguage, Haptics, Handshakes, Appropriate Body Language and Mannerisms for Interviews: Business Etiquettes- Across Different Cultures.

 

UNIT-IV

Written Communication: Mechanics of Writing, Report Writing- Business Correspondence-Business Letter Format- Meetings and Managing Meetings- Resume Writing-Formats and Skills.

 

UNIT-V

Presentation Skills: Prerequisites of Effective Presentation, Format of Presentation; Assertiveness –Strategies of Assertive Behavior; Communication Skills for Group Discussion and Interviews, Interview Techniques.

 

Note: Relevant cases have to be discussed in each unit and in examination case is compulsory from any unit.

JNTU-K2023 /MCA/1/01
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