ENTREPRENEURSHIP & FAMILY BUSINESS-II BBA 6th Semester University of Lucknow

Syllabus

P12: Entrepreneurship & Family Business-II

UNIT-I

Understanding Women Entrepreneurship: Concept, Evaluation, Importance and Functions of Women Entrepreneurship, Topologies and Categories of Women Entrepreneur, Entrepreneurship as a Career Option. Entrepreneurial Leadership. Types of New Ventures, Tax Implications of Various Forms of Ventures. Procedures for Setting up a Business in India. Creativity and Innovation. Bottlenecks to Creativity and Innovation. Disruptive Technology and Generating Commercial Value From Innovation.

UNIT-II

Entrepreneurship and Intellectual Property Rights (IPR): Patents, Trademarks and Copyrights. Business Plan: Purpose and Contents of a Business Plan. Marketing Plan: Need for Marketing Research, Industry Analysis, Competitor Analysis, Market Segmentation, Target Markets, Market Positioning, Marketing Mix, Marketing Plan and Market Strategy.

UNIT-III

Family Genogram. Developing Business Family’s Genogram, Using the Genogram to Identify Family Scripts and Themes. Circumplex Model of Marriage and Family Systems (Understanding Family Cohesion and Family Flexibility), Application of Circumplex Model, Clinical Rating Scale and Developing Circumplex Model.

UNIT-IV

Vries’s Five Critical Phases of Change (Concern, Crisis, Confrontation, Crystallisation, and Change).A Model of Individual Change; The Process of Change within Family Enterprises; Understanding the Change Process in Families.