Advertising Management

Syllabus

BBA-301: ADVERTISING MANAGEMENT

Unit I

Advertising: Introduction, Scope, Importance in Business: Role of Advertising, Function of Advertising, Key Players in Advertising, Types of Advertising.

Unit II

Public Relation and Publicity: Meaning of Public Relation, Difference between Public Relations and Advertising, Role of Public Relations, Process of Public Relation, Advantages and Disadvantages of Public Relations, Publicity, Advantages and Disadvantages of Publicity.

Unit III

Sales Management and Sales Promotional: Defining Sales Management, Objectives of Sales Management, Sales Management Strategies, Functions of Sales Executive, Scope and Role of Sales Promotion.

Unit IV

Print Media and Broadcasting: Characteristics of the Press, Basic media Concepts, Newspapers, Magazines, Factors to be Considered for Print media advertising,, Meaning of Broadcasting, Radio as a Medium, Television as a Medium, Internet Advertising.

Unit V

Media Planning and Strategies: Growth and Importance of Media, Meaning and Role of Media Planning, Media Plan, Market Analysis, Media Objectives, Developing and Implementing Media Strategies.