Business Policy

Unit

Topics

No. of

Lectures

Total=30

I

Introduction: Nature & Importance of Business Policy, Development & Classification of Business Policy; Mechanism of Policy Making

8

II

Responsibilities & Tasks of Top Management: Objectives of Business, Characteristics, Classification, Types of Objectives and their Overall Hierarchy, Setting of Objectives, Key Areas Involved; Corporate Planning; Concept of Long Term Planning, Strategic Planning, Nature, Process & Importance

7

III

Corporate Strategy Concept, Components, Importance, and Strategy Formulation: Concept, Process & Affecting Factors. Strategy Evaluation: Process, Criteria, Environmental Analysis, Resource Analysis

8

IV

Concept of Synergy: Types, Evaluation of Synergy, Capability Profiles, Synergy as a Component of Strategy & its Relevance

7