Managerial Economics Book for LU BBA 2nd Semester

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Author :- Dr. Ajay Kumar Srivastava, Dr. Shailesh Tandon
ISBN :- 978-93-5480-509-7

Syllabus

 

P4: Managerial Economics

 

UNIT I

Nature and Scope of Managerial Economics: Basic Tools- Opportunity Cost Principle, Incremental Principle, Equi-Marginal Principle. Principle of Time Perspective, Discounting Principle. Uses of Managerial Economics.

 

Demand Analysis: Demand Theory, the Concepts of Demand, Determinants of Demand. Demand Function and Elasticity of Demand and its uses in Business Decisions.

 

UNIT II

Production Analysis: Concept of Production, Factors, Laws of Production, Economies of Scale, Economies of Scope, Production Functions.

 

Cost Analysis: Cost Concept, Types of Costs, Cost function and cost curves, Costs in short and long run, LAC and Learning Curve.

 

UNIT III

Market Analysis: Price-Output Determination in Different Markets, Perfect Competition, Monopoly, Price Discrimination Under Monopoly, Monopolistic Competition, Duopoly and Oligopoly Markets, Different Pricing Policies.

 

UNIT IV

Introduction to Macro Economics. National Income Aggregates. Concept of Inflation- Inter-Sectoral Linkages: Macro Aggregates and Policy Interrelationships – Tools of Fiscal and Monetary Policies. Profit Analysis: Nature and Management of Profit, Profit Theories, Function of Profits, Profit Policies.

LU/2022/BBA/02/02
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