Managerial Economics Book for LU BBA 2nd Semester
₹240.00
Tax excluded
Author :- Dr. Ajay Kumar Srivastava, Dr. Shailesh Tandon
ISBN :- 978-93-5480-509-7
| Unit |
Topics Covered
|
|---|---|
|
Unit I
|
Introduction to Managerial Economics: Nature, scope, tools (Opportunity Cost, Marginalism, Time Perspective), role in decision-making, objectives of the firm. |
|
Unit II
|
Demand & Production: Demand analysis, elasticity measures, forecasting, utility theory, production functions, economies of scale/scope. |
|
Unit III
|
Cost & Revenue Analysis: Types of costs, cost curves (short-run & long-run), revenue concepts, break-even analysis. |
|
Unit IV
|
Market Structures & Macro Insights: Perfect competition, monopoly, oligopoly models, pricing strategies, business cycles, national income, inflation, fiscal & monetary policy, profit theories. |
LU/2025/BBA/02/02
50 Items
Specific References
- ISBN
- 978-93-5480-509-7
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Author :- Dr. Ajay Kumar Srivastava, Dr. Shailesh Tandon
ISBN :- 978-93-5480-509-7