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Consumer Behaviour

Dr. Puneet Mishra & Rakhi Nain
ISBN - 9789382249580
Tax excluded
Syllabus
Paper-11 (B): F010402T
Consumer Behaviour
Unit |
Topics |
No. of Lectures Total=30 |
I |
CB, Consumer Research Process. CB Models: Economic Model, Psycho[1]Analytic Model, Sociological Model, Howard & Seth Model, Nicosia Model, Engel-Kollat-Blackwell Model. |
8 |
II |
Individual Determinants: Perceptual Process, Consumer Learning Process Introduction: Concept, Importance and Scope of CB, Need for Studying, Consumer Attitude Formation, Attitude Measurement, Meaning and Nature of Personality, Self Concept. |
7 |
III |
Influences & Consumer Decision Making: Family, Reference Group, Personal, Social and Cultural Influence on CB, Consumer Decision Making Process, Consumer Communication Process, Consumer Satisfaction. |
8 |
IV |
Industrial Buying Behaviour: Participants, Characteristics of Industrial Markets, Factors Influencing Industrial Markets, Stages of Industrial Buying Process, Customer and Marketing of Services. |
7 |