Business Research Methods MMS Second semester second sem 2nd semester 2nd sem
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  • Business Research Methods MMS Second semester second sem 2nd semester 2nd sem
  • Business Research Methods MMS Second semester second sem 2nd semester 2nd sem

Business Research Methods

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Dr. Muppavaram Gowri Shankar and A. Balasubramanian

ISBN-9789351634461


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MMS, Second Semester, University of Mumbai
Syllabus
 
BUSINESS RESEARCH METHODS
 
Module
Content
Learning Outcomes
1
Introduction to Research
Meaning of research; Types of research- Exploratory research, Conclusive research; The process of research; Research applications in social and business sciences; Features of a Good research study.
2
Research Problem and Formulation of Research
Hypotheses
Defining the Research problem; Management Decision Problem vs Management Research Problem; Problem identification process; Components of the research problem; Formulating the research hypothesis- Types of Research hypothesis; Writing a research proposal- Contents of a research proposal and types of research proposals.
3
Research Design
Meaning of Research Designs; Nature and Classification of Research Designs; Exploratory Research Designs: Secondary Resource analysis, Case study Method, Expert opinion survey, Focus group discussions; Descriptive Research Designs: Cross sectional studies and Longitudinal studies; Experimental Designs, Errors affecting Research Design.
4
Primary and Secondary Data
Classification of Data; Secondary Data: Uses, Advantages, Disadvantages, Types and sources; Primary Data Collection: Observation method, Focus Group Discussion, Personal Interview method.
5
Attitude; Measurement and Scaling
Types of Measurement Scales; Attitude; Classification of Scales: Single item vs Multiple Item scale, Comparative vs Non-Comparative scales, Measurement Error, Criteria for Good Measurement.
6
Questionnaire Design
Questionnaire method; Types of Questionnaires; Process of Questionnaire Designing; Advantages and Disadvantages of Questionnaire Method.
7
Sampling and Data Processing
Sampling concepts- Sample vs Census, Sampling vs Non Sampling error; Sampling Design- Probability and Non Probability Sampling design; Determination of Sample size- Sample size for estimating population mean, Determination of sample size for estimating the population proportion.
Data Editing- Field Editing, Centralized in house editing; Coding- Coding Closed ended structured Questions, Coding open ended structured Questions; Classification and Tabulation of Data.
8
Univariate and Bivariate Analysis of Data
Descriptive vs Inferential Analysis, Descriptive Analysis of Univariate data- Analysis of Nominal scale data with only one possible response, Analysis of Nominal scale data with multiple category responses, Analysis of Ordinal Scaled Questions, Measures of Central Tendency, Measures of Dispersion; Descriptive Analysis of Bivariate data.
9
Testing of Hypotheses
Concepts in Testing of Hypothesis – Steps in testing of hypothesis, Test Statistic for testing
hypothesis about population mean; Tests concerning Means- the case of single population; Tests for Difference between two population means; Tests concerning population proportion- the case of single population; Tests for difference between two population proportions.
10
Chi-square Analysis
Chi square test for the Goodness of Fit; Chi-square test for the independence of variables;
Chi square test for the equality of more than two population proportions.
11
Analysis of Variance
Completely randomized design in a one-way ANOVA; Randomized block design in two way ANOVA; Factorial design.
12
Research Report Writing and Ethics in Research
Types of research reports – Brief reports and Detailed reports; Report writing: Structure of
the research report- Preliminary section, Main report, Interpretations of Results and Suggested Recommendations; Report writing: Formulation rules for writing the report: Guidelines for presenting tabular data, Guidelines for visual Representations. Meaning of Research Ethics; Clients Ethical code; Researchers Ethical code; Ethical Codes related to respondents; Responsibility of ethics in research.
13
Presentation /Report
 


UOM2017/MMS/2/01
31 Items

Specific References

EAN13
9789351634461
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