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Strategic And Change Management | MBA 3rd Sem | SUK
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Buy Latest Strategic And Change Management Book for Mba 3rd Semester in English language specially designed for SUK (Shivaji University Kolhapur, Maharashtra) By Thakur publication.
ISBN- 978-93-5480-184-6
AUTHORS- Dr Praveen Shamrao Jadhav, Dr. Sulakshana Vasantrao Chavan
Syllabus
STRATEGIC AND CHANGE MANAGEMENT
Units |
Contents |
Hours |
Unit 1 |
a) Strategic Management: Meaning, Characteristics of strategic management. Over view of strategic management process. b) Strategic Vocabulary: Vision, Mission, goal, objectives, strategists, business models. c) SWOT Analysis: External and internal Business environment appraisal, SWOT Matrix, Introduction of VUCA. |
10 Hours |
Unit 2 |
a) Corporate-Level Strategy: Expansion, Stability, Retrenchment and combination. b) Business Level Strategy: Generic business strategies; Survival and Growth strategies. c) Strategic Choice Models: BCG Matrix, Porter’s 5 force model, Gap analysis d) Tailoring strategy to fit specific industry: strategies for competing in emerging and growing market. |
10 Hours |
Unit 3 |
a) Strategy Implementation: Inter-relationship of formulation and implementation, Project Implementation, Procedural implementation, Resource Allocation, Behavioural implementation, Structural implementation, Functional implementation. b) Strategy Evaluation & Control: Strategy Evaluation: Importance, Overview of strategic evaluation, strategic control, Operational Control, techniques of strategic evaluation and control |
10 Hours |
Unit 4 |
a) Change Management: Meaning Principles of change management, Models, Process, b) Leading Changes; Visionary Leadership, Leadership Framework, McKinsey’s 7 S framework c) Change Agents; Meaning and types. |
10 Hours |