Retail Management

Unit No.

Unit Title

Contents

1

Introduction to Retailing

Structure of Retail Industry, Types of Retailers, Market Segments and Channels, Market Trends, Retail Life Cycle.

2

Retailing Strategy

Identifying and Understanding Customers, Customer Segmentation, Selecting Target Market, Identifying Market Segments, Selecting Site Locations, Strategic Positioning and Execution. Establishing and Maintaining Retail Image. Creating In-store Dynamics (Layouts & Plans)

3

Managing the Retail Business

Implementing Retail Marketing Plan, Brief Human Resource Requirements, Developing Product and Branding Strategies, Developing Merchandise Plans, Merchandising Strategy,

4

Future of Retailing

Introduction to Recent Trends and Technological Advancements in Retailing. Omni Channel Retailing, Shopping with AR (Augmented reality), Pop up Shops, Social Shopping, Private Lable Brands.