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Corporate Strategy
Tax excluded
Dr. Moumita Ghosh, Prof. Sudip Basu
ISBN: 978-93-89516-95-1
Syllabus
Mb 302: CORPORATE STRATEGY
MODULE I
Chapter 1
Strategic Management: Objectives, policies, Tools – Balanced Score Card, Strategic Management process.
Chapter 2
Environmental Scanning: SWOT Analysis, External Environment Analysis (Economic, Legal, Political, Social, Geographic, Technical); Internal Environment Analysis – Strategic Advantage Factors (Finance, Marketing, Production, HR, R & D, etc.)
Chapter 3
Strategic Planning: Corporate; Functional and Managerial Goal Setting; Positioning Organization, Models for Resource Allocation, Environmental Turbulence Strategic Investment, Strategic Entry
Chapter 4
Formulating Strategies: Corporate, Administrative/Executive and Operating Levels, Developing Functional Strategies – Production/Operations, Finance, Marketing, HR, Materials, R & D; BCG Matrix, Portfolio analysis.
MODULE II
Chapter 5
Implementation of Strategies: Role of Managers, Leadership, Strategic Control System and Measurement, Structural Implementation, Functional Implementation.
Chapter 6
Strategic Actions: Mergers, Acquisitions, Diversification, Joint Ventures, De-Merger, etc.
Chapter 7
Evaluation of Strategy: Need, Problems, Criteria for Evaluation (Qualitative/Quantitative), Process of Evaluation
Chapter 8
Case studies: Strategic Planning and Management