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B Ed
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- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj
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B A
- B.A. Of U.P. State Universities Common Syllabus NEP
- Veer Bahadur Singh Purvanchal University, Jaunpur
- University of Lucknow
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- Dr. Bhimrao Ambedkar University, Agra
- Mahatma Gandhi Kashi Vidyapith, Varanasi
- Deen Dayal Upadhyaya Gorakhpur University
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Mahatma Jyotiba Phule Rohilkhand University, Bareilly
- Madhya Pradesh
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- B Tech
Strategic Management
Tax excluded
Dr. (Prof.) N. Mahesh,Prof. Rajendra M. Lone & Dr. Prabha S. Pardeshi
ISBN – 9789386488480
Module |
Content |
Learning Outcomes |
1 |
Introduction to Strategic Management and schools of Strategic formulation and implementation & evaluation |
Familiarization with terminologies and processes of Strategic Management |
2 |
Globalization, addressing a VUCA environment with a bottoms – up approach (Volatile, Uncertain, Complex and Ambiguous time) |
Understanding of Strategic Management so as to enable the students shoulder responsibilities in the ever changing global arena |
3 |
PESTEL & SWOT as tools for strategic formulation |
Environmental scanning and appreciation of external business environment for effective strategy formulation |
4 |
BCG matrix / GE matrix, 7S McKinsey models as tools for strategic formulation |
SBU portfolio management and strategic coherence |
5 |
Ansoff matrix, Grand strategy as tools for strategic formulation |
Acquaintance with tools of strategic fit |
6 |
Porter’s Generic strategies and Value chain |
Understanding industry analysis and sustainable competitive advantage |
7 |
Internal Competences & Resources Core, Distinctive, Strategic & Threshold Competence, Competence vs Capability, Resource Analysis, Value Chain Analysis, Strategic Outsourcing Core competence and synergy, Distinctive competencies, VRIO analysis |
Leveraging Sustainable unique advantage with path dependence |
8 |
Red – Blue - Purple Ocean strategy |
Identifying strategic gaps in the market and filling them with unique advantage |
9 |
Competing in Global Markets: Differences in Cultural, Demographic and Markets, Multi Country and Global competition concepts, Strategy options Competing in Emerging Markets |
Understanding organizational growth options, strategizing and implementing them |
10 |
Mergers and Acquisitions, Strategic alliance & Joint Ventures, Vertical Integration, Offensive , Defensive Strategies, |
Understanding non-financial perspective and strategic parameters in the globalized world |
11 |
Strategy Evaluation and Control Types of Control, Evaluation & Control Criteria Pre & Post Implementation |
Understanding of evaluation and control processes to ensure effective implementation |
12 |
Change management and Turn – around strategies |
Multi directional, innovative ways of business growth, aligning organizational forces to achieve desired objectives |
13 |
Case studies & presentation |
|