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Advertising Management
Dr. Rajeev Sijariya & Dr. Narender Singh Rana
₹150.00
Tax excluded
BBA UP Unified Syllabus (UP State Universities), Third SemesterSyllabus BBA-N301: ADVERTISING MANAGEMENT Unit-IAdvertising – Introduction, Scope, Importance in Business – Role of Advertising in Social and Economic Development ofIndia– Ethics and Truths in Indian Advertising. Unit-IIIntegrated Communication Mix (IMC) – Meaning, Importance, Communication Meaning, Importance, Process, Communication Mix Components, Role in Marketing, Branding – Meaning, Importance in Advertising. Unit-IIIPromotional Objectives – Importance, Determination of Promotional Objectives, Setting Objective DAGMAR, Advertising Budget Importance, Establishing the Budget – Approaches, Allocation of Budget. Unit-IVAdvertising Copy – Meaning, Components, Types of Advertising Copy, Importance of Creativity in Advertising, Media Planning – Importance, Strategies, Media Mix. Unit-VAdvertising Research – Importance, Testing Advertising Effectiveness, Market Testing for Ads, International Advertising – Importance, International versus Local Advertising.
UP/2019/BBA/3/01
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