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Marketing Management
Dr. Parvindar Singh
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BBA, Maharishi Dayanand University, Third Semester SyllabusBBA-302: MARKETING MANAGEMENT Unit-IIntroduction to Marketing; Difference between Marketing and Selling; Core Concepts of Marketing; Marketing Mix; Marketing Process; Marketing Environment. Unit-IIDeterminants of Consumer Behaviour; Consumer’s Purchase Decision Process (Exclude Industrial Purchase Decision Process); Market Segmentation; Target Marketing; Differentiation and Positioning; Marketing research; Marketing Information System. Unit-IIIProduct and Product Line Decisions; Branding Decisions; Packaging and Labeling Decisions; Product Life Cycle Concept; New Product Development; Pricing Decisions. Unit-IVMarketing Channels: Retailing, Wholesaling, Warehousing and Physical Distribution, Conceptual Introduction to Supply Chain Management, Conceptual Introduction to Customer Relationship Marketing; Promotion Mix: Personal Selling, Advertising, Sales Promotion, Publicity.
MDU/BBA/3/04
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