Strategic Management

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Supriya Singh & Akshara Singh

BBA, Sixth Semester, Bharathidasan University

Syllabus

Major Based Elective-II

STRATEGIC MANAGEMENT

Hours Allotted: 5

Credit Allotted: 5 Maximum Marks: 75

Unit-I

The Concept of Strategy – Strategic Decisions – Strategic Management – Concept – Benefits – Limitations – Strategic Management Process – Approaches.

Unit-II

Mission, Objectives – Need for Environmental Scanning – SWOT Analysis.

Unit-III

Strategy Formulation – Business Strategy – Corporate Strategy – Portfolio Analysis – BCG Matrix – Uses – Limitations.

Unit-IV

Strategy Implementation – MBO – Functional Implementation – Production – Marketing – Finance – Personnel – Research and Development.

Unit-V

Strategy Evaluation and Control – Strategic Control – Evaluation Techniques.

Reference BHD/BBA/6/05

In stock 49 Items

Condition New product