Retailing And Logistics Management

Syllabus

BBA 612-18

Retailing and Logistics Management

UNIT I

Retailing: Definition, Scope, Economic Significance, Opportunities in Retailing, Various Retail Formats, Multichannel Retailing Including Online Retailing (E-tailing), Changing Scenario of Retail,

Customer Buying Behavior in Retailing: Types of Buying Decisions, Buying Process, Social Factors Influencing Buying Decisions in Retailing.

UNIT II

Retailing Strategy: Retail Strategy, Target Market and Retail Planning Process, Financial Strategy. Retail Locations and Site Selection, Location Opportunities, Factors Affecting the Site Selection, Estimating Demand for a New Location.

Human Resource Management in Retailing: Gaining Competitive Advantage through HRM, Designing Retail Organisation Structure, Motivating Retail Employees.

UNIT III

Merchandise Management: Planning Merchandise, Buying Merchandise, Pricing Decision for Merchandise. Retail Communication Mix: Developing Brands and Building Customer Loyalty, Promotion Strategy, Planning a Retail Promotion Strategy. Store Management: Managing the Store, Store Layout, Design and Visual Merchandising.

UNIT IV

Supply Chain & Logistics Management –Introduction, Difference between Logistics and Supply Chain Management, Role of Logistics in an Economy, Challenges in Supply Chain & Logistics Management, Logistics and Customer Relationships Management, Logistics - Functions, Logistics - Structure, Logistics – Costs, Customer Service & Logistics Management, Logistics in Organised Retail in India