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E-Commerce

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Dr. Mani Kansal & Ashish Gupta

ISBN - 9789383130511

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BCA UP Unified Syllabus (UP State Universities), Sixth Semester
Syllabus
 
BCA-S309: E-Commerce
 
Unit-I: Introduction to E-Commerce
The Scope of Electronic Commerce, Definition of Electronic Commerce, Electronic E-commerce and the Trade Cycle, Electronic Markets, Electronic Data Interchange, Internet Commerce, E-commerce in Perspective.
 
Business Strategy in an Electronic Age
Supply Chains, Porter’s Value Chain Model, Inter Organizational Value Chains, Competitive Strategy, Porter’s Model, First Mover Advantage Sustainable Competitive Advantage, Competitive Advantage using E-commerce, Business Strategy, Introduction to Business Strategy, Strategic Implications of IT, Technology, Business Environment, Business Capability, Exiting Business Strategy, Strategy Formulation and Implementation Planning, E-commerce Implementation, E-commerce Evaluation.
 
Unit-II: Business-to-Business Electronic Commerce
Characteristics of B2B EC, Models of B2B EC, Procurement Management Using the Buyer’s Internal Marketplace, Just in Time Delivery, Other B2B Models, Auctions and Services from Traditional to Internet Based EDI, Integration with Back-end Information System, The Role of Software Agents for B2B EC, Electronic Marketing in B2B, Solutions of B2B EC, Managerial Issues, Electronic Data Interchange (EDI), EDI: The Nuts and Bolts, EDI and Business.
 
Unit-III: Internet and Extranet
Automotive Network Exchange, The Largest Extranet, Architecture of the Internet, Intranet and Extranet, Intranet software, Applications of Intranets, Intranet Application Case Studies, Considerations in Intranet Deployment, The Extranets, The Structures of Extranets, Extranet Products and Services, Applications of Extranets, Business Models of Extranet Applications, Managerial Issues.
 
Electronic Payment Systems
Is SET a Failure, Electronic Payments and Protocols, Security Schemes in Electronic Payment Systems, Electronic Credit Card System on the Internet, Electronic Fund Transfer and Debit Cards on the Internet, Stored – Value Cards and E-cash, Electronic Check Systems, Prospect of Electronic Payment Systems, Managerial Issues.
 
Unit-IV: Public Policy: From Legal Issues to Privacy
EC-related Legal Incidents, Legal Incidents, Ethical and other Public Policy Issues, Protecting Privacy, Protecting Intellectual Property, Free Speech, Internet Indecency and Censorship, Taxation and Encryption Policies, Other Legal Issues: Contracts, Gambling and More, Consumer and Seller Protection in EC.
 
Unit-V: Infrastructure for EC
It takes more than Technology, A Network of Networks, Internet Protocols, Web-Based Client/Server, Internet Security, Selling on the Web, Chatting on the Web, Multimedia Delivery, Analyzing Web Visits, Managerial Issues. 
UP/2019/BCA/6/02
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EAN13
9789383130511
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