Strategic Management & Business Policy

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Abhijit Chatterjee & Debjani Chakraborty

BBA UP Unified Syllabus (UP State Universities), Sixth Semester
Syllabus
 
BBA-N 602: Strategic Management and
Business Policy
 
 
Unit-I
Nature and Importance of Business Policy, Development and Classification of Business Policy; Mechanism or Policy-Making.
 
Unit-II
Responsibilities and Tasks of Top Management – Objectives of Business Characteristics, Classification, Types of Objectives and their Overall Hierarchy, Setting of Objectives, Key Areas Involved.
 
Unit-III
Corporate Planning, Concept of Long-Term Planning, Strategic Planning, Nature, Process and Importance.
 
Unit-IV
Corporate Strategy – Concept, Components, Importance, and Strategy Formulation – Concept, Process and Affecting Factors. Strategy Evaluation – Process, Criteria, Environmental Analysis, Resource Analysis.
 
Unit-V
Concept of Synergy – Types, Evaluation of Synergy. Capability Profiles, Synergy as a Component of Strategy and its Relevance.
UP/BBA/6/05

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