Strategic Management & Business Policy
Abhijit Chatterjee & Debjani Chakraborty
BBA UP Unified Syllabus (UP State Universities), Sixth SemesterSyllabus BBA-N 602: Strategic Management and Business Policy Unit-INature and Importance of Business Policy, Development and Classification of Business Policy; Mechanism or Policy-Making. Unit-IIResponsibilities and Tasks of Top Management – Objectives of Business Characteristics, Classification, Types of Objectives and their Overall Hierarchy, Setting of Objectives, Key Areas Involved. Unit-IIICorporate Planning, Concept of Long-Term Planning, Strategic Planning, Nature, Process and Importance. Unit-IVCorporate Strategy – Concept, Components, Importance, and Strategy Formulation – Concept, Process and Affecting Factors. Strategy Evaluation – Process, Criteria, Environmental Analysis, Resource Analysis. Unit-VConcept of Synergy – Types, Evaluation of Synergy. Capability Profiles, Synergy as a Component of Strategy and its Relevance.
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