Categories
- Pharmacy
- Nursing
-
MBA
-
BBA
- U.P. State University
- Veer Bahadur Singh Purvanchal University, Jaunpur
- Chaudhary Charan Singh University, Meerut
- Dr. Bhimrao Ambedkar University, Agra
- Chhatrapati Shahu Ji Maharaj University, Kanpur
- Mahatma Jyotiba Phule Rohilkhand University, Bareilly
- Mahatma Gandhi Kashi Vidyapith, Varanasi
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Deen Dayal Upadhyaya Gorakhpur University
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj
- BCA
-
B Ed
- Lucknow University B.Ed Books
- Chaudhary Charan Singh University/Maa Shakambhari University, Saharanpur
- Dr Bhim Rao Ambedkar University, Agra
- Mahatma Gandhi Kashi Vidyapeeth, Varanasi
- Chhatrapati Shahu Ji Maharaj University
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj (PRSU)
- Mahatma Jyotiba Phule Rohilkhand University(Mjpru), Bareilly
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Bundelkhand University, Jhansi
- Deen Dayal Upadhyaya Gorakhpur University
- Veer Bahadur Purvanchal University (VBPU)
- Maharaja Suhel Dev State University ,Azamgarh (MSDSU)
- Raja Mahendra Pratap Singh State University, Aligarh (RMPSSU)
- Barkatullah Vishwavidyalaya (Bhopal)
- Jiwaji University (Gwalior)
- Vikram University (Ujjain)
- Dr. Harisingh Gour University (Sagar)
- Devi Ahilya Vishwavidyalaya (Indore)
- Rani Durgavati Vishwavidyalaya (Jabalpur)
- Awadhesh Pratap Singh University (Rewa)
- Maharaja Chhatrasal Bundelkhand University (Chhatarpur)
- D. EL. ED
- TET
-
B Com
-
B Sc
- B.Sc. U.P. State Universities Common Syllabus NEP
- Veer Bahadur Singh Purvanchal University, Jaunpur
- University of Lucknow
- Chaudhary Charan Singh University, Meerut
- Madhya Pradesh
- Chhatrapati Shahu Ji Maharaj University, Kanpur
- Dr. Bhimrao Ambedkar University, Agra
- Mahatma Gandhi Kashi Vidyapith, Varanasi
- DEEN DAYAL UPADHYAYA GORAKHPUR UNIVERSITY
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Mahatma Jyotiba Phule Rohilkhand University, Bareilly
- Uttarakhand State Universities
- B.Sc. Bihar Universities Common Syllabus NEP
- University of Rajasthan (Jaipur)
- Haryana
-
B A
- B.A. Of U.P. State Universities Common Syllabus NEP
- Veer Bahadur Singh Purvanchal University, Jaunpur
- University of Lucknow
- Chaudhary Charan Singh University, Meerut
- Chhatrapati Shahu Ji Maharaj University, Kanpur
- Dr. Bhimrao Ambedkar University, Agra
- Mahatma Gandhi Kashi Vidyapith, Varanasi
- Deen Dayal Upadhyaya Gorakhpur University
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Mahatma Jyotiba Phule Rohilkhand University, Bareilly
- Madhya Pradesh
- Uttarakhand
- Bihar
- University of Rajasthan (Jaipur Syllabus as Per NEP2020)
- Haryana NEP-2020
- B Tech
Principles of Marketing

ISBN- 978-93-89627-44-2
Dr. Londhe Babasaheb Mahadev
Dr. Anjali Kalkar
Dr. Preeti Mahesh Kulkarni
₹170.00
Tax excluded
ISBN- 978-93-89627-44-2
Dr. Londhe Babasaheb Mahadev
Dr. Anjali Kalkar
Dr. Preeti Mahesh Kulkarni
BBA,UniversityofPune, Second SemesterSyllabus 202: Principles of Marketing
Unit | Contents | Lectures |
1 | Introduction and Functions of Marketing1) Marketing – Definitions, Concept, Objectives, Importance and Functions of Marketing – On the Basis of Exchange, On the Basis of Physical Supply and Facilitating Functions.2) Approaches to the Study of Marketing.3) Relevance of Marketing in a Developing Economy.4) Changing Profile and Challenges Faced by a Marketing Manager. | 08 |
2 | Classification and Types of Markets1) Traditional Classification of Marketing.2) Service Marketing – 7P’s of Services Marketing, Importance of Services Marketing, Importance of Service Sectors.3) Rural Marketing – Meaning, Feature and Importance of Rural Marketing, Difficulties in Rural Marketing and Suggestions for Improvement of Rural Marketing.4) Retail Marketing.5) Tele Marketing.6) E-Marketing.7) Digital Marketing – Meaning, Importance of Digital Marketing.8) Green Marketing. | 08 |
3 | Marketing Environment and Market Segmentation1) Marketing Environment – Meaning, Internal and External Factors Influencing Marketing Environment – Political, Social, Economical, International, Technological, Multi-cultural Environment.2) Market Segmentation – Meaning, Definition, Essentials of Effective Market Segmentation, Types of Segmentation. | 08 |
4 | Marketing Mix1) Product Mix and Price Mix: Meaning, Scope and Importance of Marketing Mix:i) Product Mix: Concept of a Product, Product Characteristics – Intrinsic and Extrinsic, PLC, Product Simplification, Product Elimination, Product Diversification, New Product Development.ii) Price Mix: Meaning, Element, Importance of Price Mix, Factors influencing Pricing, Pricing Methods and Recent Trends.2) Place Mix and Promotion Mixi) Place Mix: Meaning and Concepts of Channel of Distribution, Types of Channel of Distribution or Intermediaries, Factors Influencing Selection of Channels, Types of Distribution Strategies – Intensive, Selective and Extensive Recent Changes in Terms of Logistics and Supply Chain Management.ii) Promotion Mix: Meaning, Elements of Promotion Mix – Advertising – Meaning, Definitions, Importance and Limitations of Advertising, Types of Media – Outdoor, Indoor, Print, Press, Transit – Merits and Demerits, Concept of Media Mix, Recent Trends in Promotion. | 16 |
5 | Marketing Planning, Marketing Information System, Marketing Research1) Marketing Planning: Meaning, Scope, Importance, Essentials and Steps in Marketing Planning, Importance and Difficulties in Marketing Planning.2) Marketing Information System: Concept, Components and Importance of Marketing Information System.3) Marketing Research: Meaning, Definitions, Objectives and Scope of Marketing Research, Difference between Market Research and Marketing Research, Types and Techniques of Marketing Research, Use of Marketing Research in Management. | 10 |
SPPU/2019/BBA/2/02
473 Items
New product