International Business Environment | MBA 2nd Semester | BAMU

Syllabus

MANB416: International Business Environment

Unit I

International Business – An Overview of International Business, International Business Environment – Economic, Socio – Cultural, Political, Natural Environment. Theories of International Business, Strategies of International Business, Modes of Entering International Business, Advantages and Disadvantages of International Business,

Unit II

Globalisation – Introduction, Meaning, and Definition, Features, Stages of Globalisation, Globalisation of Markets, Globalisation of Production, Globalisation of Investments and Technology. Advantages and Disadvantages of Globalisations

Unit III

World Trade Organisation (WTO), Tariff and Non-Tariff Barriers, General Agreement on Trade and Tariff (GATT), Establishment of World Trade Organisation., Uruguay Round Package., Organisation Structure of the WTO,WTO –Anti Dumping Measures.

Unit IV

Regional Economic Integration, Global Monetary System, Foreign Exchange Market, Global Capital Market.

Unit V

International Marketing, Global HRM, Global Production, Corporate Social Responsibility.