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Marketing Management
Tax excluded
Buy Latest Marketing Management Book for Mba 2nd Semester in English language specially designed for BAMU (Dr.Babasaheb Ambedkar Marathwada University, Maharashtra) By Thakur publication.
ISBN- 978-93-5480-089-4
AUTHORS- Dr. Jitendra Ahirrao , Tripti Singh Chowdhury
Syllabus
MANB-412: MARKETING MANAGEMENT
Unit-1
Nature and Scope of Marketing, Corporate Orientations Towards the Marketplace. The Marketing Environment and Environment Scanning, Integrating Marketing with Other Functions, Marketing Information System and Marketing Research,
Unit-2
Understanding Consumer and Industrial Markets, Market Segmentation, Targeting and Positioning; Product Decisions-Product Mix, Product Life Cycle, New Product Development, Branding and Packaging Decisions,
Unit-3
Pricing Methods and Strategies, Promotion Decisions-Promotion Mix, Advertising, Sales Promotion, Publicity and Personal Selling;
Unit-4
Channel Management-Selection Co-operation and Conflict Management, Vertical Marketing Implementation and Systems, Organising and Implementing Marketing in the Organisation; Evaluation and Control of Marketing Efforts;
Unit-5
New Issues in Marketing-Globalisation Consumerism, Green Marketing, Internet Marketing, Rural Marketing – Rural Marketing Environment & Strategy. Customer Relationship Management – Components of CRM, Measuring Customer Satisfaction, Marketing of Services – Growth of Services in India, Social Networking, Bluetooth Marketing and Retailing – Nature & Scope.