Business Research Method

BUSINESS RESEARCH METHODS

UNIT-I

Business Research; Its Concept, Nature, Scope, Need and Managerial Value of Business Research; Components of Theory – Definitions, Concepts, Constructs, Variables, Hypothesis, Process of Research and Structure of Research Proposal.

UNIT-II

Research Design – Concept and Types – Exploratory, Descriptive, Diagnostic and Experimental; Sampling Design; Techniques, Factors Influencing Sample Size, Measurement – Concept, Measurement Scales – Types and Construction of Scales and Reliability and Validity Aspects in Measurement.

UNIT-III

Methods of Data Collection – Questionnaire/Schedule; Questionnaire Designing, Interview and Observational Methods; Data Analysis and Interpretation, Editing, Coding, Content Analysis and Tabulation; Hypothesis Testing – An Overview of Parametric and Non-Parametric Tests (Analysis of Variance, X Test, Wilcoxon Matched – Pairs Signed – Rank Test, Mann – Whitney Test, Kruskal – Wallis H-Test).

UNIT-IV

An Overview of Dependent and Interdependent Methods (Multiple Regression, Discriminant Analysis, Conjoint Analysis, Factor Analysis, Cluster Analysis); Ingredients and Constructions of Research Report; Procedure of Preparation of Reference and Bibliography.