Innovation Management | MBA 2nd Sem | Bangalore University

Innovation Management Book for MBA 2nd Semester Bangalore University

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Buy Latest Innovation Management Book for Mba 2nd Semester in English language specially designed for BU ( Bangalore University, Karnataka) By Thakur publication.

ISBN- 978-93-5163-450-8

Dr. Srinivas P.S & Chaitra S Hiremath

MBA, Second Semester, Bangalore University

Syllabus

INNOVATION MANAGEMENT

Module-I: Exploring Innovations (8 Hours)

Concept of Innovation, Historic Retrospective, Typology of Innovations, Innovation Process, Macroeconomic View of Innovation Approaches to Innovations, Assumptions and Barriers to Innovations, Innovation Sources, i.e., Science and R&D, Technology Transfer, Push and Pull Approaches. Processes Used to Explore Innovations along the Technology, Market and Strategy Dimensions as the Innovation Moves from Idea to Market.

Module-II: Application of Innovation (8 Hours)

Organisational Aspects of Innovation, Soft Methods and Techniques of Innovation Management, Creative Approaches, Systemic and Analytical Methods and Techniques of Innovation Management, Economic Aspects of Innovations Encompassing Sources of Innovation Financing.

Module-III: Marketing Innovation Products (5 Hours)

Strategic Considerations on Innovations, Innovation Platforms that Incorporate New Product Development, Process Innovations, Service Innovation, Service Design Innovation, Multiple Product Options, Portfolios and Standards.

Module-IV: Evaluation of Innovation (5 Hours)

Effectiveness Evaluation, Integration of Risks, Factors influencing Economic Effectiveness, Post Implementation Analysis of Innovation Projects, Intellectual Property of Innovations, Legal Aspects of Innovations.

Module-V: Innovation in Reality (4 Hours)

Mindset, Lateral thinking, Out of Box Approach, Creativity, Innovation for Problem Solving.

Reference BU2020/MBA/2/07

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