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Strategic Management
Kavita Sukhwal
₹120.00
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BBA,University of Rajasthan, Part-IISyllabus(PAPER-I) STRATEGIC MANAGEMENT Maximum Marks: 100 Duration: 3 Hrs. Minimum Pass Marks: 36 UNIT-IIntroduction: Meaning of Strategic Management, Role of Strategic Management, Process of SM, Limitations of SM, OrganizationalMission, Vision, Objectives and Goals. UNIT-IIEnvironmental Scanning: Appraisal of External Environment, Dynamics of Internal Environment, Organizational Capabilities and Appraisal, Core Competence. UNIT-IIIStrategy Formulation: Corporate Level Strategy, Business Level Strategy, Functional Level Strategy. UNIT-IVStrategy Implementation: Aspects of Strategy Implementation, Procedural Implementation, Resource Allocation, Organisational Design and Change, Corporate Culture. UNIT-VStrategic Evaluation and Control: Meaning of Strategic Evaluation and Control, Criteria and Techniques of Strategic Evaluation and Control.
UOR2017/BBA/2/06
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