Business Communication

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Dr. Prashant Madan, Dr. Nandini Sharma and Dr. Tripti Vijaywargia
ISBN-9789351636878
University of Rajasthan, Part I, BBA
Syllabus
(PAPER-II) BUSINESS COMMUNICATION
 
Maximum Marks: 100                                                                       Duration: 3 Hrs.
 
Minimum Pass Marks: 36
 
 
UNIT-I
Concept and Objectives of Communication, Effective Communication, Communication Process, Types of Communication- Upward and Downward Horizontal, Grapevine.
 
UNIT-II
Media of Communication: Written, Oral, Face-to-Face, Visual, Audio-Visual, Modern Media Telex, Fax Teleconferencing, E-Mail, Media of Non-Verbal Communication, Kinesics Effects.
 
UNIT-III
Barriers to Communication: Wrong Choice of Medium, Physical Barriers, Semantic Barriers, Different Comprehension of Reality, Socio-Psychological Barriers.
 
UNIT-IV
Aids to Correct Writing: Tenses, Modals, Conditional, Infinitives, Gerunds and Participles, Actives and Passive Voice, Subject-Verb Agreement, Common Errors.
 
UNIT-V
Practical Aspects of Business Communication: Report Writing, Public Speaking, Seminar Presentation, Interview, Group Discussion Effective Listening.
 
Writing Skills: Types of Business Letters and Letter Writing.
UOR/BBA/1/01
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