Global Strategic Management

Syllabus

405: Global Strategic Management

Unit 1

Introduction: The Phenomenon of Globalisation Localisation and Glocalization, Factors that Push Globalisation, The Benefits of Globalisation, Factors that Work Against Globalisation, The Localisation Pushes, The Benefits of Localisation and Globalisation, The Global Integration/Local Responsiveness Grid. Strategy Making Strategy Implementing and Strategic Managing; Globalization and Strategic Management; Strategic Flexibility and Learning Organisation. Competitive Strategy and Competitive Advantage in Global Market. Assessing Countries’ Attractiveness: Country Attractive MARKET and Industry Opportunities, Assessing Industry Opportunities, Country Risk Analysis.                                                                                                                                                              (5+1)  

Unit 2

Market Intelligence and Designing a Global Strategy : Market Intelligence: Drivers and Benefits, Key Success  Factors of World Class Market Intelligence, Intelligence Scope, Intelligence Process, Intelligence Tools – Collecting,  Storing, and Communicating Intelligence. Designing a Global Strategy: Entry Strategies, Direct Exporting, Licensing, Partnering, Joint Ventures, Buying an Organisation, Piggybacking, Turnkey Projects, Greenfield Investments. Increased Market Size, Return on Investment, Economies of Scale and Learning, Location Advantages.            (5+1)

Unit 3

Global Strategic Alliances and Resources and Business-Level Strategy: Strategic Alliances: Global Versus Local Alliances, Typology and Framework, Value Potential, Partner Analysis, Negotiation and Design, Implementation of Alliance Management, Global Multilateral Alliances, Alliance Constellation Management, Criteria for Successful Alliances. Global Mergers and Acquisitions: The Rationale for Cross-Border M&As, Cross-Border Acquisitions Performance, Deciding on the M&A, Integrating the Companies: the Integration Phase, Integrating the Companies: the Transition Phase, Integrating the Companies: the Consolidation Phase (Case Studies of Global Strategic Alliances and Global Mergers and Acquisitions are Expected).                                                                                  (5+1)

Unit 4

Designing a Global Organisation: Structure, Processes and Culture, Global Functional Model, Geographical Model, Single Matrix Model, Multi-Business Global Product Division Model, Multi-Business Geographical Model, Multi-Business Matrix Model, Hybrid Structural Models, Transnational Model.                                            (5+1)

Unit 5

Globalization, Innovation, and Sustainability: Challenges to Strategic Management: Impact of Globalization,  Innovation, Sustainability, Theories of Organisational Adaptation, Creating a Learning Organisation, Environmental  Scanning, Strategy Formulation Strategy Implementation, Evaluation and Control, Feedback/Learning Process, Resources,  Capabilities, and Core Competencies, Building Core Competencies, Four Criteria of Sustainable Competitive Advantage. Issues in Global Strategy Implementation; Strategy Evaluation and Control. (5+1)