Entrepreneurship & Small Business Management |MBA 4th Sem | Andhra University

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Entrepreneurship & Small Business Management Book for MBA 4th Semester Andhra University
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Buy Latest Entrepreneurship & Small Business Management  Book for Mba 4th Semester in English language specially designed for AU ( Andhra University , Andhra Pradesh) By Thakur publication.

Veera Thakur & Mohd. Farook Azam

(CP 1)

ENTREPRENEURSHIP & SMALL BUSINESS MANAGEMENT

Objective: The objective of this course is to expose the students to the subject of entrepreneurship and small business management, so as to prepare them to establish and a new enterprise and effectively manage the same.

Unit-I

Entrepreneurship: Importance, Characteristics and Qualities of Entrepreneurship; Entrepreneurial; Role of Entrepreneurship, Ethics and Social Responsibilities 

Unit-II

Role of Government; Role of IDBI, NIESBUD, SISI, DIC Financial Institutions Commercial Banks, Entrepreneurial Development Institutes, Universities and other Educational Institutions Offering Entrepreneurial Development Programme.

Unit-III

Training: Designing Appropriate Training Programme to Inculcate Entrepreneurial Spirit, Training for New and Existing Entrepreneurs, Feedback and Performance of Trainees.

Unit-IV

Women Entrepreneurship – Role & Importance, Profile Women Entrepreneur, Problems of Women Entrepreneurs, Women Entrepreneurship Development in India. 

Unit-V

Creativity and Entrepreneurship Sources and Methods of Ideas Planning and Development of Programmes E-Business Ventures; New Venture Management.

(Case Studies are Compulsory)

Unit 1: Introduction to Entrepreneurship 

Unit 2: Institutions Supporting Entrepreneurship & EDP 

Unit 3: Training for Entrepreneurs

Unit 4: Women Entrepreneurship

Unit 5: Creativity and New Venture Management 

Case Studies

Model Papers

AU2018/MBA/04/2
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