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All Home --MBA ---Uttar Pradesh | MBA | ----D.El.Ed. Books Online -----Haryana D.El.Ed Books ------D.EL.ED 1st Year Books (Haryana) ------D.EL.ED 2nd Year Books (Haryana) -----Uttar Pradesh D.El.Ed Books ------1st Sem U.P D.EL.ED(BTC) Books ------2nd Sem U.P D.EL.ED (BTC) Books ------3rd Semester U.P D.EL.ED(BTC) Books ------4th Sem U.P D.EL.ED (BTC) books -----Madhya Pradesh D.El.Ed Books ------D.EL.ED 1st Year Books ( Madhay Pradesh) ------D.EL.ED 2nd Year Books (Madhay Pradesh) -----Bihar D.El.Ed Books ------D.EL.ED 1st Year Books ------D.EL.ED 2nd Year Books -----Jharkhand D.El.Ed Books ------D.EL.ED 1st Year Books JAC ------D.EL.ED 2nd Year Books ----Dr. A.P.J. Abdul Kalam Technical University | AKTU | -----First Sem | MBA | AKTU -----Second Sem | MBA | AKTU -----Third Sem | MBA | AKTU -----Fourth Sem | MBA | AKTU ---Madhya Pradesh | MBA | ----Barkatullah University | MBA | -----First Sem | MBA | Barkatullah University -----Second Sem | MBA | Barkatullah University -----Third Sem | MBA | Barkatullah University -----Fourth Sem | MBA | Barkatullah University ---Haryana ----Maharshi Dayanand University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ----Kurukshetra University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ---Karnataka ----Bangalore University -----First sem -----Second sem -----Third sem -----Fourth sem ----Visvesvaraya Technological University -----First sem -----Second sem -----Third sem -----Fourth sem ----Bengaluru City University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ----Bengaluru North University (BNU ) -----First Sem -----Second Sem ---Tamil Nadu ----Anna University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ----Bharathiar University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ---Maharashtra ----University of Pune -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ----Nagpur University (RTMNU) -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ----Dr. Babasaheb Ambedkar Marathwada University (BAMU) -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ----Shivaji University, Kolhapur (SUK) -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ---Andhra Pradesh ----JNTU Anantapur -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ----JNTU Kakinada -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ----Andhra University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ---Kerala ----A P J Abdul Kalam Technological University (KTU) -----First Semester -----Second Semester -----Third Semester -----Fourth Semester ---Punjab ----I.K.Gujral Punjab Technical University (PTU) -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ---Rajasthan ----Rajasthan Technical University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ---Odisha ----Biju Patnaik University of Technology -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ---West Bengal ----Maulana Abul Kalam Azad University of Technology (WBUT) -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Third Sem ---Gujarat ----Gujarat Technological University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ---Uttarakhand ----Uttarakhand Technical University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ---Delhi ----Guru Gobind Singh Indraprastha University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem --BBA ---Uttar Pradesh ----University of Lucknow -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ----Dr. Bhimrao Ambedkar University, Agra -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ----BBA Books of UP State Universities -----First Semester -----Second Semester -----Third Semester -----Fourth Semester -----Fifth Semester -----Sixth Semester ----Chaudhary Charan Singh University, Meerut/Maa Shakambhari University, Saharanpur -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Semester -----Sixth Semester ----Dr. A.P.J. Abdul Kalam Technical University | AKTU | -----First Sem -----Second Sem ---Delhi ----Guru Gobind Singh Indraprastha University -----first Semester -----second semester -----Third Semester -----Fourth Sem -----Fifth Sem -----Sixth Sem ---Madhya Pradesh ----Madhya Pradesh (Department Of Higher Education) -----First Year ------English ------Bilingual -----Second Year ------English ------Bilingual ---Haryana ----Kurukshetra University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ----Maharshi Dayanand University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ---Karnataka ----Rani Channamma University Belagavi -----First Sem -----Second Sem -----Third Sem -----Fouth Sem -----Fifth Sem -----Sixth Sem ----Karnatak University, Dharwad -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ----Bangalore University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ----Karnataka State HEC (NEP2020 Syllabus) -----First Semester -----Second Semester -----Third Semester -----Fourth Semester -----Fifth Sem -----Sixth Sem ----Bengaluru City University -----First Semester -----Second Semester ---Tamil Nadu ----Bharathiar University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ----University of Madras -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ---Maharashtra ----Savitribai Phule Pune University (SPPU) -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ----Rashtrasant Tukadoji Maharaj Nagpur University (RTMNU) -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ---Andhra Pradesh ---Punjab ----Punjab Technical University (PTU) -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ----Punjabi University, Patiala -----First Sem -----Second Sem -----Third Sem ---Rajasthan ----University of Rajasthan -----Part- I -----Part- II -----Part- III -----Fourth Sem -----Fifth Semester -----Sixth Semester ---U.P. State Universities (NEP 2020 common minimum syllabus) ----U.P. State University -----First Sem -----Second Sem -----Third Semester -----Fourth Semester -----Fifth Semester -----Sixth Semester ----Veer Bahadur Singh Purvanchal University, Jaunpur -----First Sem -----Second Sem -----Kunji ------First Sem ------Second Sem ----Chaudhary Charan Singh University, Meerut -----First Sem ------English ------Hindi ----Dr. Bhimrao Ambedkar University, Agra -----First Sem -----Second Sem ----Chhatrapati Shahu Ji Maharaj University, Kanpur -----First Sem -----Second Sem ----Mahatma Jyotiba Phule Rohilkhand University, Bareilly -----First Sem -----Second Sem ----Mahatma Gandhi Kashi Vidyapith, Varanasi -----First Sem -----Second Sem ----Dr. Ram Manohar Lohia Avadh University, Ayodhya -----First Sem -----Second Sem ----Deen Dayal Upadhyaya Gorakhpur University -----First Sem -----Second Sem ----Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj -----First Sem -----Second Sem ---Uttrakhand State Universities (NEP 2020 common minimum syllabus) ----BBA -----First semester ---UOR (Jaipur) NEP-2020 ----First Sem ----Second Sem ----Third Sem ----Fourth Sem ---Haryana (NEP-2020) ----First Sem ----Second Sem ---West Bengal ----First Sem ----Second Sem ----Third Sem ----Fourth Sem ---BBA (CA),B.Com (CA) ----Pune -----First Sem -----Second Sem -----Third Sem --BCA ---UP State Universities ----First Sem ----Second Sem ----Third Sem ----Fourth Sem ----Fifth Sem ----Sixth Sem ---University of Pune ----First Sem ----Second Sem ----Third Sem ----Fourth Sem ----Fifth Sem ----Sixth Sem ---I.K.Gujral Punjab Technical University (PTU) ----First Sem ----Second Sem ----Third Sem ----Fourth Sem ----Fifth Sem ----Sixth Sem ----Other ---University of Rajasthan ----Part I ----Part II ----Part III ---Rashtrasant Tukadoji Maharaj Nagpur University ----EVEN SEMESTER ----ODD SEMESTER ---Uttar Pradesh NEP2020 ----Chhatrapati Shahu Ji Maharaj University, Kanpur -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ----Chaudhary Charan Singh University, Meerut -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ----University of Lucknow -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ----Mahatma Gandhi Kashi Vidyapith ----PRSU ,Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj NEP2020 -----First Sem ---University of Rajasthan ,Jaipur (According to NEP-2020) ----First Sem ----Second Sem ----Third Sem ---BCCA (B. 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Com ---Bangalore University ---Haryana NEP-2020 ( Kuk ) ----First Sem -----English -----Bilingual ----Second Sem -----English -----Bilingual ----Third Sem -----English -----Bilingual ---Rashtrasant Tukadoji Maharaj Nagpur University ----First Sem ----Second Sem ----Third Semester ----Fourth Semester ----Fifth Sem ----Six Sem ---I.K.Gujral Punjab Technical University (PTU) ----First Sem ----Second Sem ----Third Sem ----Fourth Sem ----Fifth Sem ----Sixth Sem ---University of Madras ----First Sem ----Second Sem ----Third Semester ----Fourth Semester ----Fifth Semester ----Sixth Sem ---University of Lucknow ----First Sem -----English -----Hindi -----Bilingual ----Second Sem -----English -----Hindi -----Bilingual ----Third Sem -----Hindi -----English -----Bilingual ----Fourth Sem -----English -----Bilingual ----Fifth Sem -----English -----Bilingual ----Sixth Sem -----English -----Bilingual ---University of Pune ----First Sem ----Second Sem ----Third Sem ----Fourth Sem ----Fifth Sem ----Sixth Sem ---U.P. State Universities ----B.Com 1st semester Books -----English Edition B.com 1st Sem -----Bilingual Edition B.Com 1st Sem ----B.Com 2nd Sem Books in Hindi and English -----B.com 2nd sem English books for UP State universities -----B.Com 2nd Sem Hindi Books (Bilingual) for UP State Universities -----Hindi ----B.Com 3rd Sem Books for UP State Universities -----Bilingual Format B.Com 3rd Sem -----B.Com 3rd sem English Books for UP State Universities ----B.com 4th Sem Books In Hindi & English UP State -----B.com 4th sem English Books of UP State Universities -----Bilingual Edition B.Com 4th Sem ----B.com 5th Sem Books In Hindi & English UP State -----English -----Bilingual ----B.com 6th Sem Books In Hindi & English UP State -----English -----Bilingual ----Veer Bahadur Singh Purvanchal University, Jaunpur -----First Sem ------English ------Hindi ----Chaudhary Charan Singh University, Meerut -----First Sem ------English ------Hindi ----Chhatrapati Shahu Ji Maharaj University, Kanpur -----First Sem -----Second Sem ----Dr. Bhimrao Ambedkar University, Agra -----First Sem -----Second Sem ----Mahatma Gandhi Kashi Vidyapith, Varanasi -----First Sem -----Second Sem ----Deen Dayal Upadhyaya Gorakhpur University -----First Sem -----Second Sem ----Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj -----First Sem -----Second Sem ----Dr. Ram Manohar Lohia Avadh University, Ayodhya -----First Sem -----Second Sem ----Mahatma Jyotiba Phule Rohilkhand University, Bareilly -----First Sem -----Second Sem ---Madhya Pradesh ----Madhya Pradesh (Department Of Higher Education) -----First Year ------English ------Bilingual -----Second Year ------English ------Bilingual ---Uttarakhand ----Uttarakhand State Universities -----First Sem -----Second Sem -----Third Sem ---BIHAR ----First Sem -----ENGLISH -----Bilingual ----Second Sem -----English -----Bilingual ----Third Sem -----English -----Bilingual ----Fourth Sem ----Fifth Sem ----Sixth Sem ---University of Rajasthan (Jaipur) NEP ----First Sem -----English -----Bilingual ----Second Sem -----English -----Bilingual ----Third Sem -----English -----Bilingual ----Fourth Sem -----English -----Bilingual --M. Sc (IT) ---I.K.Gujral Punjab Technical University (PTU) ----First Sem ----Second Sem ----Third Sem ----Fourth Sem --B. Sc (IT) ---I.K.Gujral Punjab Technical University (PTU) ----First Sem ----Second Sem ----Third Sem ----Fourth Sem ----Fifth Sem ----Sixth Sem --B.Tech ---A P J Abdul Kalam Technological University (KTU) ----First Sem ----Second Sem ----Third Sem ----Fourth Sem ----Fifth Sem ----Sixth Sem ----Seventh Sem ----Eight Sem ---Aryabhatta Knowledge University (AKU) ----First Semester ----Second Semester ----Third Semester ----Fourth Semester --B.A ---B.A. Of U.P. 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U.P. State Universities Common Syllabus NEP ----B.Sc First Sem Books | U.P. State Universities -----ENGLISH EDITION | B.Sc 1st Sem Books -----BILINGUAL EDITION | B.Sc 1st Sem Books ----B.Sc Second Sem Books | U.P. States Universities -----English Edition | U.P. B.Sc 2nd Sem -----Bilingual Edition | U.P. B.Sc 2nd Sem Book ----B.Sc Third Sem Books | UP State Universities -----B.Sc 3rd sem English Books -----B.Sc 3rd Sem Hindi Books (Bilingual- Hindi + English) ----B.Sc Fourth Sem Books | UP State Universities -----B.Sc 4th sem English Books -----B.Sc 4th Sem HIndi Books(Bilingual- HIndi+English) ----B.Sc Fifth Sem Books | U.P. State Universities -----English -----Bilingual ----B.Sc Sixth Sem Books | U.P. State Universities -----English -----Bilingual ---Veer Bahadur Singh Purvanchal University, Jaunpur ----First Sem -----English -----Hindi ----Second Sem ---University of Lucknow ----First Sem -----Bilingual ----Second Sem -----Bilingual -----English ----Third Sem -----English -----Bilingual ---Chaudhary Charan Singh University, Meerut ----First Sem ---Madhya Pradesh ----Madhya Pradesh (NEP2020 Department Of Higher Education) -----First Year ------English ------Bilingual -----Second Year ---Chhatrapati Shahu Ji Maharaj University, Kanpur ----First Sem ----Second Sem ---Dr. Bhimrao Ambedkar University, Agra ----First Sem ----Second Sem ---Mahatma Gandhi Kashi Vidyapith, Varanasi ----First Sem ----Second Sem ---DEEN DAYAL UPADHYAYA GORAKHPUR UNIVERSITY ----First Sem ---Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj ----First Sem ---Dr. Ram Manohar Lohia Avadh University, Ayodhya ----First Sem ----Second Sem ---Mahatma Jyotiba Phule Rohilkhand University, Bareilly ----First Sem ----Second Sem ---Uttarakhand State Universities ----First Semester -----Bilingual ----Second Semester ---B.Sc. 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-----Second Year ----Pandit Deendayal Upadhyaya Shekhawati University , ( Sikar Rajasthan ) -----First Sem ------Hindi ---Bihar ----Patliputra University -----First Year -----Second Year ----Magadh University -----First Year -----Second Year ----Babasaheb Bhimrao Ambedkar Bihar University -----First year -----Second year ---Chhattisgarh ----Pt Ravishankar Shukla University, Raipur -----First Sem -----Second Sem ---Rajasthan (B.A/B.Sc/B.ED) ----Rajasthan University -----First Year ------Hindi -----Second Year ------Hindi --Pharmacy ---B.Pharm Books ----B.PHARM 1st SEM ----B.PHARM 2nd SEM ----B.PHARM 3rd SEM ----B.PHARM 4th SEM ----B.PHARM 5th SEM ----B.PHARM 6th SEM ----B.PHARM 7th SEM ----B.PHARM 8th SEM ---D.Pharm Books ----D.Pharm 1st Year Books -----D.Pharm Books in English -----D.Pharm Bilingual Books ----D.Pharm 2nd Year Books -----D.Pharm Books in English -----D.Pharm Books in Bilingual ----D.Pharma Exit Examination Kit ---DHP ----First year ----Second Year ---Joy Publication ----D Pharma -----First Year ------English ------Bilingual -----Second Year ------English ------Bilingual --Nursing ---ANM Books ----First year ----Second year ----First year -----Hindi -----English -----Bilingual ----Second Year -----Hindi -----English -----Bilingual ---B.Sc. Nursing Books ----B.Sc. Nursing 1st Sem ----B.Sc Nursing 2nd Sem ----B.Sc Nursing 3rd Sem ----B.sc Nursing 4th Sem ----B.Sc. Nursing 5th Sem ----Sixth Sem ----Seventh Sem ----Eight Sem ----B.Sc. Nursing 6th Sem ----B.Sc. Nursing 7th Sem ---G.N.M. [General Nursing and Midwifery] ----GNM 1st Year Books -----GNM Books in English -----GNM Books in Bilingual Format ([हिंदी-English]) ----GNM 2nd Year Books -----GNM Books in English -----GNM Books in Bilingual Format (हिंदी-English) ----GNM 3rd Year Books -----GNM Books in English -----GNM Books in Bilingual Format (हिंदी-English) --SWA Education ---(FSSAI) Food Safety and Standards Authority of India --MCA ---Jawaharlal Nehru Technological University, Kakinada ( JNTU-K ) ----First Sem ----Second Sem ----Third Sem ---Dr. A. P. J. Abdul Kalam Technical University, Lucknow ( AKTU ) ----First Sem ----Second Sem --TRADING --LL.B ---5 Year course All Semester ----First Sem ----Second Sem ----Third Sem ---3 Year Course All Semester ----First Sem ----Second Sem ----Third Sem
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Brand Management

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Brand Management Book for MBA 4th Semester Bharathiar University

Buy Latest Brand Management Book for Mba 4th Semester in English language specially designed for BU ( Bharathiar University,Tamil Nadu) By Thakur publication.

Bhanu Prakash Verma and Akshara Singh

Brand Management Book for MBA 4th Semester Bharathiar University
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Buy Latest Brand Management Book for Mba 4th Semester in English language specially designed for BU ( Bharathiar University,Tamil Nadu) By Thakur publication.

Bhanu Prakash Verma and Akshara Singh

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MBA Bharathiar University, Fourth Semester
Syllabus
 

BRAND MANAGEMENT

Unit-I
Concept of a Brand – Evolution, Perspectives, Anatomy, Types of Brand Names, Brand Name Associations, Brands versus Products, Advantages of Brands to Consumers and Firms. Brand elements: Components and Choosing Brand Elements, Branding Challenges and Opportunities.
 
Unit-II
Brand Positioning – Basic Concepts – Alternatives – Risks – Brands and Consumers – Strategies for Positioning the Brand for Competitive Advantage – Points of Parity – Points of Difference – Buying Decision Perspectives on Consumer Behavior, Building a Strong Brand – Method and Implications.
 
Unit-III
Brand Image, Image Dimensions, Brand Associations and Image, Brand Identity – Perspectives, Levels, and Prisms. Managing Brand Image – Stages – Functional, Symbolic and Experiential Brands. Brand Equity – Sources of Equity. Brand Equity Models, Brand Audits. Brand Loyalty and Cult Brands.
 
Unit-IV
Leveraging Brands – Brand Extensions, Extendibility, Merits and Demerits, Line Extensions, Line Trap – Co-branding and Licensing Brands. Reinforcing and Revitalization of Brands – Need, Methods, Brand Architecture – Product, Line, Range, Umbrella and Source Endorsed Brands. Brand Portfolio Management.
 
Unit-V
Brand Valuation – Methods of Valuation, Implications for Buying and Selling Brands. Applications – Branding Industrial Products, Services and Retailers – Building Brands Online. Idealization of Foreign Brands and Taking Indian Brands Global – Issues and Challenges.
BHU2019/MBA/4/08
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