Strategic Management Indian Global Context Book for MBA 4th Semester

Strategic Management Indian Global Context

Buy Latest Strategic Management Indian Global Context Book for Mba 4th Semester in English language specially designed for BU ( Bharathiar University,Tamil Nadu) By Thakur publication.

Supriya Singh
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MBA Bharathiar University, Fourth Semester
Syllabus
STRATEGIC MANAGEMENT: INDIAN AND GLOBAL CONTEXT
 
Unit-I
Corporate Strategic Planning – Mission – Vision of the Firm – Development, Maintenance and the Role of Leader – Hierarchical levels of Planning – Strategic Planning Process. Strategic Management Practice in India. Competitive Advantage of Nations and its Implication on Indian Business.
 Unit-II
Environment Analysis and Internal Analysis of Firm: General Environment Scanning, Competitive and Environment Analysis – to Identify Opportunities and Threat – Assessing Internal Environment through Functional Approach and Value Chain –Identifying Critical Success Factors – To identify the Strength & weakness – SWOT Audit – Core Competence – Stockholders’ Expectations, Scenario – Planning – Industry Analysis.
 
Unit-III
Strategy Formulation: Generic Strategies – Grand Strategies – Strategies of Leading Indian Companies – The Role of Diversification – Limits – Means and Forms. Strategic Management for Small Organizations, Non-profit Organizations and Large Multi Product and Multiple Market Organizations.
 
Unit-IV
Tools of Strategy: Planning and Evaluation: Competitive Cost Dynamics – Experience Curve – BCG Approach – Cashflow Implication – IA – BS Matrix – A.D. Littles Lifecycle Approach to Strategic Planning – Business Portfolio Balancing – Assessment of Economic Contribution of Strategy – Strategic Funds Programming.
 
Unit-V
Strategy Implication and Control: Various Approaches to Implementation of Strategy – Matching Organization Structure with Strategy – 7S Model – Strategic Control Process – DuPont’s Control Model and other Quantitative and Qualitative Tools – Balanced Scorecard – M.Porter’s Approach for Globalization – Future of Strategic Management.
BHU/MBA/4/01
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