Business Communication

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Business Communication Book for UP B.COM 1st Semester. The book is published by Thakur Publication Pvt. Ltd. and is suitable for students enrolled in Purvanchal University Jaunpur, Chaudhary Charan Singh University Meerut, Bheem Rao Ambedkar University Agra, Mahatma Gandhi Kasha Vidyapeeth Varanasi, Deen Dayal Upadhyay University Gorakhpur, Rajju Bhaiyya State University Prayagraj, Rohilkhand University, Bareilly.

ISBN- 978-93-5480-092-4

Authors- Dr. Balwant Singh, Dr. Puneet Mishra

                                                    Syllabus

C010103T: Business Communication

Unit

Topics

I

Introduction: Process and Importance of Communication, Types of Communication (Verbal and Non-Verbal), Different Forms of Communication. Barriers to Communication – Linguistic Barriers, Psychological Barriers, Interpersonal Barriers, Cultural Barriers, Physical Barriers, Organisational Barriers. Role, Effects and Advantages of Technology in Business Communication Like Email, Text Messaging, Instant Messaging and Modern Techniques Like Video Conferencing, Social Networking. Strategic Importance of e-Communication.                [Lectures-22]

II

Non-Verbal Aspects of Communicating: Body Language, Kinesics, Proxemics, Paralanguage. Effective Listening – Principles of Effective listening, Factors Affecting listening Exercises, Oral, Written and
Video Sessions.

Interviewing Skills: Appearing in Interviews, Writing Resume and Letter
of Application. Modern Forms of Communicating
- E-Mail, Video
Conferencing, etc.                                                                                    [Lectures-21]

III

Business Language and Presentation: Importance of Business Language, Vocabulary Words Often Confused Words Often Misspelt, Common Errors in English. Oral Presentation Importance, Characteristics, Presentation Plan, PowerPoint Presentation, Visual aids. Writing Skills – Planning Business Messages, Rewriting and Editing, The First Draft and Reconstructing the Final Draft. Office Correspondence – Official Letter, Semi-official Letter and Memorandum.                                                                                                                     [Lectures-31]

IV

Report Writing: Identify the Types of Reports, Define the Basic Format of a Report, Identify the Steps of Report Writing, Write a Report Meeting the Format Requirements, Determine the Process of Writing a Report, Importance of Including Visuals such as Tables, Diagrams and Charts in Writing Report, Apply Citation Rules (APA Style Documentation) in Reports.                                                                                                      [Lectures-16]

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