Entrepreneurship Development

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Entrepreneurship Development Book For Mba 1st Semester
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Buy Latest Entrepreneurship Development Book for Mba 1st Semester in English language specially designed for ( Anna University,  Tamil Nadu) By Thakur publication.

ISBN- 978-93-87880-67-2

AUTHORS- Prof. Dr. J. Mohanraj, Dr. S. Kanda Prasath

                                           Syllabus

                     BA4032: Entrepreneurship Development

Unit I: Entrepreneural Competence                                                                                                      9

Entrepreneurship Concept – Entrepreneurship as a Career – Entrepreneurial Personality - Characteristics of Successful Entrepreneurs – Knowledge and Skills of an Entrepreneur.

Unit II: Entrepreneural Environment                                                                                                   9

Business Environment - Role of Family and Society - Entrepreneurship Development Training and Other Support Organisational Services - Central and State Government Industrial Policies and Regulations.

Unit III: Business Plan Preparation                                                                                                       9

Sources of Product for Business - Prefeasibility Study - Criteria for Selection of Product - Ownership - Capital Budgeting- Project Profile Preparation - Matching Entrepreneur with the Project - Feasibility Report Preparation and Evaluation Criteria.

Unit IV: Launching of Small Business                                                                                                   9

Finance and Human Resource Mobilisation - Operations Planning - Market and Channel Selection - Growth Strategies - Product Launching – Incubation, Venture capital, Start-ups.

Unit V: Management of Small Business                                                                                                 9

Monitoring and Evaluation of Business - Business Sickness - Prevention and Rehabilitation of Business Units - Effective Management of small Business - Case Studies.

AUC2021/MBA/1/07
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